Personalization is a team sport, and it is only as good as the weakest link.
How to improve customer experience by analyzing their behavior, engaging them, determining their intent, and segmenting them.
Each year, Jan. 28 is known as “Data Privacy Day” in the United States and globally — also Data Protection Day in other jurisdictions.
Predictive analytics is the key that is making successful businesses, well, successful.
This summer — this “nutritional” label for commercially available audience data will be ready for marketplace use.
Your audience is made up of a series of segments of audiences, all in a different place in their…
Without properly set-up conversion tracking, there’s no way to know where to allocate your marketing budget to maximize ROI.
Customer retention can be a small change with major impact.
Direct mail is a great way to reach targeted prospects to turn them into customers, but how do you select the right prospects?
Marketers know the horror stories of inappropriately targeting single consumers and are more careful about how they do it now.