This summer — this “nutritional” label for commercially available audience data will be ready for marketplace use.
Your audience is made up of a series of segments of audiences, all in a different place in their…
Without properly set-up conversion tracking, there’s no way to know where to allocate your marketing budget to maximize ROI.
Customer retention can be a small change with major impact.
Direct mail is a great way to reach targeted prospects to turn them into customers, but how do you select the right prospects?
Marketers know the horror stories of inappropriately targeting single consumers and are more careful about how they do it now.
In this webinar, we’ll explore how consumer identity drives segmentation and what steps marketers must take to achieve success.
Your customer strategy should start with human behavior and end with technology.
As Gen Z starts to dominate the consumer landscape, will celebrity endorsers lose their status?