Direct mail is a great way to reach targeted prospects to turn them into customers, but how do you select the right prospects?
Marketers know the horror stories of inappropriately targeting single consumers and are more careful about how they do it now.
In this webinar, we’ll explore how consumer identity drives segmentation and what steps marketers must take to achieve success.
Your customer strategy should start with human behavior and end with technology.
As Gen Z starts to dominate the consumer landscape, will celebrity endorsers lose their status?
Conspicuously absent from many corporate strategic plans is a breakout of which consumer segments will represent their revenue growth.
The real power in direct mail is sending the right offer to the right person. In order to do this effectively, you need to be using