As Gen Z starts to dominate the consumer landscape, will celebrity endorsers lose their status?
Conspicuously absent from many corporate strategic plans is a breakout of which consumer segments will represent their revenue growth.
The real power in direct mail is sending the right offer to the right person. In order to do this effectively, you need to be using
Data analytics achieves personalized marketing, casting a smaller net that’s easier to control, mend and redeploy.
By marketing to Millennials, brands are rediscovering that print is an engagement goldmine. What’s surprising them, however, is how
As CDPs emerge as a buzzy marketing technology, marketers need to sort out how they differ from other customer databases.