Search Engine Marketing
One of the best sources of Google Ads performance-enhancing-data is Google Analytics.
SEO is an integral part of online marketing and is now included in most marketing curricula offered at colleges.
Amazon is gaining advertising market share after a long period where Google and Facebook have been dominant leaders. Although Amazon's digital ad revenue in Q1 2019 lagged behind record numbers reported in the previous quarter, ad sales continue to grow year-over-year, and the e-commerce giant has set its sights on the global digital ad market.…
If you rely solely on Google Ads for your SEM, then you’re missing out on an opportunity to increase your leads and sales from Bing.
Clicks might have once played an indispensable role in SEO rankings, but the focus has largely pivoted to purposeful, quality material.
Today, the digital marketer has at-hand a veritable arsenal of tools to reach potential customers.
Advertisers may want to start paying attention to top-of-the-funnel touchpoints.
Make sure your campaigns are taking advantage of the most popular Google Ads trends.
The success or failure of user acquisition advertising campaigns comes down to creative testing.