Search Engine Marketing
Image optimization involves following search engine and UX best practices for digital images.
When radio came along, it was a powerful complement to such visual media as print.
Voice search is big in marketing now.
I’d like to provide some cautionary observations on why these efforts sometimes fail.
One of the best sources of Google Ads performance-enhancing-data is Google Analytics.
SEO is an integral part of online marketing and is now included in most marketing curricula offered at colleges.
Amazon is gaining advertising market share after a long period where Google and Facebook have been dominant leaders. Although Amazon's digital ad revenue in Q1 2019 lagged behind record numbers reported in the previous quarter, ad sales continue to grow year-over-year, and the e-commerce giant has set its sights on the global digital ad market.…
If you rely solely on Google Ads for your SEM, then you’re missing out on an opportunity to increase your leads and sales from Bing.
Clicks might have once played an indispensable role in SEO rankings, but the focus has largely pivoted to purposeful, quality material.
Today, the digital marketer has at-hand a veritable arsenal of tools to reach potential customers.