Search Engine Marketing
A Super Bowl ad costs a lot of money, so you’d think that a presidential re-election campaign would have its optichannel game down pat.
The increased use of mobile devices means search must learn to answer questions posed in natural language.
This year, I want to take a more childish approach and write an SEO wish list for Santa.
When it first launched, Flash was the answer to a static Web, providing rich animation and action.
About 26% of Americans have a disability, a 2019 report by the CDC estimates.
Image optimization involves following search engine and UX best practices for digital images.
When radio came along, it was a powerful complement to such visual media as print.
Voice search is big in marketing now.
I’d like to provide some cautionary observations on why these efforts sometimes fail.