Search Engine Marketing
The C-suite invariably sits up and takes notice when persistent negative coverage or online smear campaigns target your company.
Google Trends can help brands find additional keywords to target popular promotional ideas.
Bad brand reputation happens fast on the web. Google urges SEOs to focus on building quality sites that provide a good user experience.
Marketers we surveyed are spending 22% of their budgets on Google Ads, mostly on search and display advertising.
Parallel tracking hits today and a Google walkout of at least 200 employees hits the streets this week.