Take Aim With Retargeting Tools
November 14, 2016 at 4:34 pm

I’m generally pretty happy to be marketed to, especially when it’s personalized. Facebook ads, retargeting me across the Internet, direct mail … All of those things were on display in my Christmas post. But when retargeting is done wrong, it can go really wrong. And Amazon, with me, has gone really, really wrong. To the […]

Facebook Tool Cures Ad Blocking?
August 11, 2016 at 8:00 am

Facebook says there are such things as “bad ads,” even from brands that pay Facebook to show them. And Facebook has a way to fix that,

Top 100 Retailers Leave Money on the Table
November 18, 2015

The stats are scary: 85 percent of retailers show the same homepage to new and returning visitors; 83 percent of retail mobile sites do not leverage any previous shopping behavior information to personalize the user experience; and 74 percent of the top 100 sites have no memory of past products browsed by users during previous visits, which forces shoppers to start the entire discovery process over again.

Retargeting: A Lead Generating or Lead Repelling Method?
August 19, 2015

Retargeting is one of the most widely used marketing techniques by businesses today due to its accuracy, time efficiency and cost effectiveness. The problem with this method of advertising, however, is that many consumers feel it's a violation of privacy. Businesses using retargeting are encouraged to consider user feedback, so as not to scare off potential leads.