Retargeting is the practice of getting your marketing message in front of people you know to have previously engaged with your brand.
Who reminds your customers that they should get back to your site and finish buying your products?
In a recent interaction with Samsung, I’m convinced that the customer service agent received training from KellyAnne Conway.
When retargeting is done wrong, it can go really wrong. And Amazon, with me, has gone really, really wrong, actively ticking me off.
It’s no new news that brands track our purchases and then send us coupons, promotions, special offers and “news” that fit our shopping patterns. That’s cool. Bring it on as, in most cases, we win with worthwhile discounts, loyalty rewards, and such that pay off in one way or another. We expect this kind of […]