Every day, marketers are on the prowl for customer feedback from a variety of sources—social media, call centers, surveys and so on. But it's not enough to just monitor brand buzz or volume of social media mentions; you must use this data to truly understand where customers stand on service, product, support and more and, in turn, directly deliver an even better customer experience.
It takes more than a single ad impression or site visit for a customer to finally make a purchase. As a result, marketers must ensure that they touch consumers in a variety of channels to drive conversions. So, how does a marketer accurately decipher each campaign's impact or attribute revenue back to each consumer touch point?
"Don't sweat the small stuff." Surely, you've heard that classic cliché of reassurance, and gone about your daily life feeling just a little bit better about something or other. But, when it comes to your marketing campaigns, maybe it's high time to start sweating the small stuff—or rather making the small stuff sweat as it works for you.
Ever feel like beating down all those bad tips for LinkedIn that we've all had enough of? You know, the tips and tricks that give us a week's worth of satisfaction—followed by that sinking feeling. "Ugh... why did I invest any time in that?!" Well, today is your day to call out those time-wasters and discover what to do instead.
Use digital technology with data, personalization and multichannel response mechanisms to crank up the “volume” of your direct mail.
What marketers used to call MGM—or Member-Get-A-Member—efforts are as old as the hills, but they're effective when done right. If you have happy customers who love your products or services, ask them to refer a friend or colleague. Usually the person referring gets a reward of some kind, and the person being referred gets a goodie as well.
OK, I know what you're thinking … viable leads typically don't come from sweepstakes and contests. And when not done correctly, that's exactly right. However, just as any online direct response tactic, this one is no different. Over the years, sweepstakes marketing has become refined through testing and targeting. And since the boom in social media, sweepstakes are more popular than ever. But before you embark on this tactic, there are a few core concepts to know—as well as best practices.
Your intentions are good, but your intuition is off. You go to great lengths to craft compelling marketing content and campaigns, and conduct extensive internal training programs to teach your salespeople how to distribute those messages to both customers and prospects, but you still struggle to hit quarterly sales goals and are left scratching your head as to why.