Response Boosters

Catalog and Direct Selling: Don’t Leave Money on the Table
September 1, 2004

Techniques that increase response, average order and overall profits Many direct marketers unwittingly leave money on the table with every transaction. One transaction at a time, it may not seem like much. Collectively, it could mean thousands of dollars robbed from the bottom line. Here are five techniques that not only will increase your average order and add to overall profits, but in many cases also increase overall response. All five should become part of your all-around merchandise and creative strategies. Cross-sell Before the Checkout Most successful direct marketers already know the value of cross-selling on the telephone or online, but few take