Response Boosters

Case Study: Diocese of Madison
December 6, 2018 at 5:11 pm

Highmark Health is the second-largest integrated health delivery and financing system in America. To increase response rates, while also helping individuals 65-plus navigate the Medicare coverage selection process, Highmark decided to refresh the marketing campaign it had launched to support its Medicare products, opting for a personalized drip campaign. Help First, Sales Later Highmark’s baseline […]

The Science of Behavior: How to Get the Response You Want From Your Customers
November 3, 2017 at 11:48 am

Highmark Health is the second-largest integrated health delivery and financing system in America. To increase response rates, while also helping individuals 65-plus navigate the Medicare coverage selection process, Highmark decided to refresh the marketing campaign it had launched to support its Medicare products, opting for a personalized drip campaign. Help First, Sales Later Highmark’s baseline […]

Why Holdout Testing Is Key
August 23, 2017 at 8:35 am

Highmark Health is the second-largest integrated health delivery and financing system in America. To increase response rates, while also helping individuals 65-plus navigate the Medicare coverage selection process, Highmark decided to refresh the marketing campaign it had launched to support its Medicare products, opting for a personalized drip campaign. Help First, Sales Later Highmark’s baseline […]

Making Your Customer the Hub of Your Content Marketing
August 9, 2017 at 4:45 pm

Highmark Health is the second-largest integrated health delivery and financing system in America. To increase response rates, while also helping individuals 65-plus navigate the Medicare coverage selection process, Highmark decided to refresh the marketing campaign it had launched to support its Medicare products, opting for a personalized drip campaign. Help First, Sales Later Highmark’s baseline […]

Unified Customer Experience | 7 Steps to Connect & Convert
June 13, 2017 at 2:48 pm

Highmark Health is the second-largest integrated health delivery and financing system in America. To increase response rates, while also helping individuals 65-plus navigate the Medicare coverage selection process, Highmark decided to refresh the marketing campaign it had launched to support its Medicare products, opting for a personalized drip campaign. Help First, Sales Later Highmark’s baseline […]