Publishing

A Promising Print (and Vinyl) Comeback
December 9, 2016 at 8:00 am

Sometimes Christmas comes a little early. I saw an announcement: “Paste is Back in Print: Introducing Paste Quarterly.”

Newsletter Tools for the Business Just Starting Out
October 31, 2016 at 3:27 pm

Sometimes Christmas comes a little early, and this time, it was an email that reminded me. On Monday, I saw an announcement that didn’t immediately register as I scrolled through the messages in my inbox. “Paste is Back in Print: Introducing Paste Quarterly” is what the subject line said. I’ve been really swamped all week, […]

Classic Mail: Your Big Backyard Adds An Involvement Device
September 14, 2016 at 11:57 pm

Your Big Backyard, a magazine published by the National Wildlife Federation until 2012, acquired subscribers with this successful direct mail piece for over 6 years, The coloring book drawing on the outer and the free magazine inside invite involvement by kids. To view and download a free PDF of this package, courtesy of Who’s Mailing What!, please complete this form.

4 Must-Reads On My Summer Book List
July 1, 2016 at 8:00 am

I used to be such a big book reader over the summer. I would catch up on the unread books piled up around the house, or on my desk.

Magazine/Newspaper Controls in 2013*
October 31, 2013

Magazine/Newspaper Controls in 2013* Bloomberg Businessweek Sports Illustrated Wall Street Journal Forbes Magazine Money Magazine Harvard Health Letter Nutritional Action Healthletter Consumer Reports Harvard Business Review The Nation *Based on repeated mail pieces (controls) that were most frequently mailed, as recorded in Who's Mailing What!

Building a Mail Piece That's Meant to Last
July 25, 2013

To achieve success in direct mail, you don't need an eye-catching image or teaser on your outer. Sometimes a cartoon will do just fine. That's just one of the takeaways from JoAnn Kalenak, acquisition marketer at High Country News. Two versions of the magazine's acquisition package have been received by Who's Mailing What! for more than 3 years, qualifying them as "Grand Controls."