Target Marketing’s youngest honoree, Windsor Hanger Western is a publishing, media, event and e-commerce leader.
Your Big Backyard, a magazine published by the National Wildlife Federation until 2012, acquired subscribers with this successful direct mail piece for over 6 years, The coloring book drawing on the outer and the free magazine inside invite involvement by kids. To view and download a free PDF of this package, courtesy of Who’s Mailing What!, please complete this form.
I used to be such a big book reader over the summer. I would catch up on the unread books piled up around the house, or on my desk.
When a colleague sent me the information about the Internet Marketing Association’s Certified Internet Marketing Course, I had to try.
The reasons for Prof. Turekkci’s willingness to pay for Facebook: The obscene theft of our personal data and the resultant advertising
Magazine/Newspaper Controls in 2013* Bloomberg Businessweek Sports Illustrated Wall Street Journal Forbes Magazine Money Magazine Harvard Health Letter Nutritional Action Healthletter Consumer Reports Harvard Business Review The Nation *Based on repeated mail pieces (controls) that were most frequently mailed, as recorded in Who's Mailing What!
To achieve success in direct mail, you don't need an eye-catching image or teaser on your outer. Sometimes a cartoon will do just fine. That's just one of the takeaways from JoAnn Kalenak, acquisition marketer at High Country News. Two versions of the magazine's acquisition package have been received by Who's Mailing What! for more than 3 years, qualifying them as "Grand Controls."
Everyone recognizes that magazine publishers have gone the way of the voucher the last few years, as magalogs and other acquisition packages are rare sights in the mailstream, unfortunately. However, that doesn't mean that magazine publishers are standing pat when trying to win subscribers through the mail.