Publishing

A Promising Print (and Vinyl) Comeback
December 9, 2016 at 8:00 am

Sometimes Christmas comes a little early. I saw an announcement: “Paste is Back in Print: Introducing Paste Quarterly.”

Newsletter Tools for the Business Just Starting Out
October 31, 2016 at 3:27 pm

This month, Target Marketing readers will see the “2017 Media Usage Survey,” which shows what marketers are doing and in what channels. A very important channel, print, beguiles marketers endlessly — and the Jan./Feb. cover story shows this year is no exception. So here, Target Marketing is adding to that research by providing readers with […]

Classic Mail: Your Big Backyard Adds An Involvement Device
September 14, 2016 at 11:57 pm

Your Big Backyard, a magazine published by the National Wildlife Federation until 2012, acquired subscribers with this successful direct mail piece for over 6 years, The coloring book drawing on the outer and the free magazine inside invite involvement by kids. To view and download a free PDF of this package, courtesy of Who’s Mailing What!, please complete this form.

4 Must-Reads On My Summer Book List
July 1, 2016 at 8:00 am

I used to be such a big book reader over the summer. I would catch up on the unread books piled up around the house, or on my desk.