Publishing

Classic Mail: Your Big Backyard Adds An Involvement Device
September 14, 2016 at 11:57 pm

Your Big Backyard, a magazine published by the National Wildlife Federation until 2012, acquired subscribers with this successful direct mail piece for over 6 years, The coloring book drawing on the outer and the free magazine inside invite involvement by kids. To view and download a free PDF of this package, courtesy of Who’s Mailing What!, please complete this form.

4 Must-Reads On My Summer Book List
July 1, 2016 at 8:00 am

I used to be such a big book reader over the summer. I would catch up on the unread books piled up around the house, or on my desk.

Magazine/Newspaper Controls in 2013*
October 31, 2013

Magazine/Newspaper Controls in 2013* Bloomberg Businessweek Sports Illustrated Wall Street Journal Forbes Magazine Money Magazine Harvard Health Letter Nutritional Action Healthletter Consumer Reports Harvard Business Review The Nation *Based on repeated mail pieces (controls) that were most frequently mailed, as recorded in Who's Mailing What!

Building a Mail Piece That's Meant to Last
July 25, 2013

To achieve success in direct mail, you don't need an eye-catching image or teaser on your outer. Sometimes a cartoon will do just fine. That's just one of the takeaways from JoAnn Kalenak, acquisition marketer at High Country News. Two versions of the magazine's acquisition package have been received by Who's Mailing What! for more than 3 years, qualifying them as "Grand Controls."

Personalization & Premiums Go Up in Publishing
June 27, 2013

Everyone recognizes that magazine publishers have gone the way of the voucher the last few years, as magalogs and other acquisition packages are rare sights in the mailstream, unfortunately. However, that doesn't mean that magazine publishers are standing pat when trying to win subscribers through the mail.

Magazine Publishers: Most Frequent Mailers
May 2, 2013

Magazine Publishers: Most Frequent Mailers Sports Illustrated Consumer Reports National Geographic Travel & Leisure Crain's Chicago Business The Economist Forbes Harvard Business Review Inc. Money