Publishing

Facebook Clickbait Is Back? Maybe
August 28, 2018 at 8:00 am

Facebook clickbait got eliminated, right? Not so fast, says Digiday. If it walks like clickbait, talks like clickbait, it just might be

A Promising Print (and Vinyl) Comeback
December 9, 2016 at 8:00 am

Sometimes Christmas comes a little early. I saw an announcement: “Paste is Back in Print: Introducing Paste Quarterly.”

Newsletter Tools for the Business Just Starting Out
October 31, 2016 at 3:27 pm

Facebook clickbait got eliminated, right? Not so fast, says Digiday. If it walks like clickbait, talks like clickbait, it just might be clickbait. In other words, Facebook is testing a tool that allows publishers like BuzzFeed to use up to four variations of content in real-time, letting them see results like clickthrough rate after changing […]