Programmatic

Tech Talk: Programmatic TV Ads
May 15, 2017 at 8:00 am

The Adobe Advertising Cloud allows marketers to bring television ad buying into their programmatic digital ad buying platform.

Programmatic Advertising Is Running Amok
April 6, 2017 at 8:00 am

Having spent many years in the direct marketing business, I’m usually amused by examples of target marketing gone awry. My personal

The Future of Programmatic Is Mobile
April 4, 2017 at 8:00 am

Traditionally, the upper hand in advertising has always belonged to advertisers with big budgets. Publishers set prices for their