A new report on how brands can recognize unique customers across platforms underscores how tough this job is for data-driven marketers.
To ensure you’re working for the present and the future, take these four steps toward positive performance marketing.
A programmatic advertising initiative presents the opportunity to reach targeted audiences.
Data and AI are radically changing the way marketers engage customers, enabling them to extract insights from large sets of rich data.
Google Programmatic ad auction prices will change, probably rising, within the next couple of months.
New technology from Accenture would allow fully programmatic product placement in online video even after they’re posted online.