In these tough economic times, every penny is important, so marketers must look for ways to reduce costs without sacrificing the offer or message. A good way to do that, says Trish Mathe, director of database marketing for Life Line Screening, an Independence, Ohio-based preventative health screening provider, is to ask your paper suppliers and printers questions regarding pricing.
AUSTIN, Texas – January 27, 2009 – QuantumDigital, the complete online service provider for direct mail, on-demand digital printing and eMarketing solutions, today announced its 2009 schedule of webinars and whitepapers aimed at helping direct marketers reduce their overall advertising budgets while increasing ROI.
"There will be a[n] eco-econ reorganization," predicts Rob Lederer, founder of the New York-based environmental consultancy Management Resources, which helps green businesses run better and regular businesses move into green territory. "More and more companies and customers are paying attention. The good news is that most of the solutions out there are good for their budget[s] and good for the environment."
DHL and QuantumDigital team-up to bring new on-demand print service capability for customers Austin, TX – December 11, 2007 — QuantumDigital, the complete online service provider for direct mail, on-demand digital printing and eMarketing solutions, announced today that it has reached an agreement with DHL to locate two of its Xerox iGen3™ printers at DHL’s Wilmington, Ohio airport logistics hub. This second facility allows QuantumDigital to process and fulfill print orders as late as 2 a.m. and still have next-day business delivery. “This co-location strategy will significantly reduce the transportation and delivery costs for print orders that are generated in the Wilmington facility,” said
AUSTIN, Texas – October 21, 2008 – QuantumDigital, the complete online service provider for direct mail, on-demand digital printing and eMarketing solutions, unveiled the magic of MapMail, an innovative prospecting tool to benefit any size business, with help from Lee Lentz, info-tainer extraordinaire.
As the sophistication of direct marketing programs grows, firms are compelled to ensure their marketing efforts are integrated on numerous levels. Brands that are sold via a distributor network face the additional pressure of having to coordinate such messaging and tactics across a widely disparate group of stakeholders.
Such was the case for Sylvan Learning, which provides private tutoring for children in grades pre-K through 12 via a franchise network of more than 1,000 local operators. In early 2007 the company worked with QuantumDigital, an Austin, Texas-based online provider of direct mail, on-demand printing and e-marketing services, to implement an online on-demand marketing program for franchisees. Called 1:1 Direct Mail Service Bureau, this solution offers users access to print mail templates (postcards, letter packs and flyers) and e-mail templates that are customizable to the local level. Franchisees may change up offers, headlines and pictures to give a local market feel to a nationally branded campaign, says Sara Costello, director of direct mail and conversion marketing at Sylvan Learning. In addition, the tool offers users the ability to define audiences via visual mapping technology and integrate print and e-mail campaigns for better response.
Automating Mail Campaigns IWCO Direct, a Chanhassan, Minn.-based provider of integrated direct mail production services and marketing solutions, recently introduced AMP, which stands for automated marketing program. Built to address marketers’ growing demand for trigger mailings and response management services, AMP is an extension of IWCO’s existing solutions that power year-end summary programs and loyalty mailing platforms. Some of the types of campaigns that AMP will drive include trigger mail, event marketing and loyalty programs. Web: www.iwco.com Faster Data Cleanup Wesley Chapel, Fla.-based DataMentors, a data quality and management solutions company, has launched NetEffect, an Internet-based, real-time transactional cleansing and matching solution.
You rely on your direct mail production suppliers to help you identify cost-cutting measures for your campaigns. Why not also bring these key stakeholders into your efforts to improve your environmental stewardship goals? Beyond being experts at print production and workflow, they might also be educated on the latest industry guidances that you’ll want to consider when evaluating your green options. And while you’re brainstorming, don’t forget to ask what steps your production partners are taking to address environmental impacts in their own operations. Sharing ideas and research can help you all move farther forward on this important issue. Here, Debora Haskel, vice president
Hillside, IL – June 2, 2008 – Creative Automation, a leader in direct mail printing and database management services, has begun their reforestation program that will be running throughout the month of June, 2008. Creative Automation is partnering with American Forests® for this program because of their strong commitment to protect, restore, and enhance forests throughout the United States and around the world. The program, Reforestation with Creative Automation®, will apply to all orders placed during the month of June with the Graphics Printing Division at Creative Automation. For every $5,000 print production order placed, Creative Automation will plant 25 trees through
Green talk, of course, is cheap. The green transition, especially in the commercial printing industry, is expensive. As a result, the transition is far from complete, according to a recent special report entitled Printing Goes Green: A WhatTheyThink Primer on Environmental Sustainability in the Commercial Printing Industry,” put out by WhatTheyThink, a news and information site for the graphic communications industry. The report compiles the results of a March 2008 survey of commercial printing companies, describes the leading green certification organizations, and lists the steps that printers must take if they hope to become more environmentally sustainable and responsible. Here are three signs that