A core dictum of direct marketing is to improve your offer when you want to improve response. And while Joe Spadaro, co-owner of Winterville, N.C., used car dealership Saturn of Greenville, embraced this proven advice when his campaigns' performance started to slip, he also trained a critical eye on his media choices.
Brian Romani today announced the merge of Prism Color and Edmunds Direct Mail into Edmunds Communications Group (Edmunds). The combined effort of the two parent companies creates one of the few groups in the New England region with full-service direct marketing capabilities. In addition to one-stop direct mail, Edmunds will focus on all forms of direct marketing, providing clients with modern methods of communication with customers and prospects.
InfoTrends and North American Publishing Company (NAPCO) announced today the formation of an advisory board to provide industry insight for the 2010 InterACT! Conference. The event is scheduled for August 10-11, 2010 at the Crowne Plaza Chicago O'Hare in Rosemont, IL.
In the olden days of direct marketing, personalization began and ended with putting a recipient’s name at the top of the letter and sprinkling it throughout. While that’s still a good starting point today, it’s hardly a difference maker. Today’s personalization must go much further, taking into consideration consumer behaviors and interests.
Quad/Graphics, Inc., the largest privately held printer in the U.S., and World Color Press Inc. (TSX: WC, WC.U) ("Worldcolor"), the second largest provider of print, digital and related services in the Americas, today announced that their boards of directors unanimously have approved a definitive arrangement agreement whereby Quad/Graphics will acquire Worldcolor, enhancing Quad/Graphics' position as a leader in the printing industry with increased efficiencies, greater geographic reach and broader product and service scope. The expanded Quad/Graphics will have nearly 30,000 employees serving customers in the U.S., Canada, Latin America and Europe.
Any given day, an American household receives a financial statement or a monthly mortgage or utility bill that carries some type of environmentally inspired message: “Go Green – Switch to Electronic Statements” or “Automate Bill Payments and Save a Tree.”
The collective impact or result of this messaging, coinciding with other trends, is signifi cant. The United States Postal Service reports that its First-Class Mail volume– the class of mail that comprises personal financial information and supports payments – has declined by nearly 11.5 percent since 2001, in large part because of people, businesses and households switching to electronic banking and transactions.
In the course of story research, I spend a good deal of time on the Web every day. During my online travels, I’ve come across some wonderful resources that keep me up-to-date on terminology, the current consumer ethos and even postal rates. It recently occurred to me that you might find these sites helpful, too. In the spirit of sharing promulgated by Twitter and Facebook (but stopping short of oversharing), I open up my bookmarks list to you:
QuantumDigital, the complete online service provider for direct mail, on-demand digital printing and eMarketing solutions, has earned NAPL’s 2009 Silver Marketing Excellence Award for Sales Support/Lead Generation and a Bronze Marketing Excellence Award for Digital Marketing.
Leading Real Estate Companies of the World® has named QuantumDigital-the complete online service provider for direct mail, on-demand digital printing and eMarketing solutions-as a vendor associate for its Leading Real Estate SolutionsTM division, which endorses fine real estate products for the network’s 700 member firms.
As market demand for more sustainable paper stocks drives development in the paper industry, logos and labels that convey certain environmental characteristics are starting to pop up all over the place. While more marketers are becoming familiar with the Forest Stewardship Council (FSC), Sustainable Forest Initiative (SFI) and Programme for the Endorsement of Forest Certification (PEFC) logos related to fiber certification, those originating from the paper-making process itself are less, pardon the pun, run-of-the-mill.