4 Tips for Improved VDP
December 1, 2010

Personalized mail pieces take care of job No. 1: get attention. Even better? By using content that's relevant and unique to each prospect, that attention has a much better chance to turn into action than with the traditional direct mail piece.

Creating Our First Batch of Case Studies
November 20, 2010

If there's one subject that all direct mailers agree on, it's that data needs to be better leveraged in the near future for their campaigns to succeed. In compiling our report "Variable Data Printing: 6 Case Studies," we took pains to find campaigns that used data in inventive and ultimately successful ways.

Keynote Speakers Announced for PODi's 2011 AppForum Conference
November 4, 2010

Rochester, NY - PODi, the Digital Printing Initiative, has announced the featured Keynote Speakers for the 2011 AppForum digital printing conference, January 31 February 2 at the Mirage Hotel in Las Vegas. PODi President and Caslon CEO, Rab Govil will present groundbreaking new research results identifying best practices for streamlining the direct marketing process. Charlie Corr, Vice President for Corporate Strategy at online on-demand print giant, will address the issues digital printing service providers need to know to pursue a profitable print-on-demand strategy."The Keynotes are both dynamic, exciting speakers and will set an inclusive tone for the

4 Self-Mailer Format Trends in the Mailstream
October 27, 2010

I personally go through over 1,000 pieces of mail that our Who's Mailing What! Archive collects each month. Recently, we noticed a spike in the self-mailer format for all sectors. To make the self-mailer trend even more interesting, most of these efforts were also innovative in some way.

Leverage Web-to-Print to Boost Channel Partner Marketing
September 28, 2010

Companies that sell through channel partners such as distributors, dealers, and value-added resellers face unique marketing challenges.  They can run advertising and marketing programs to raise brand awareness and create favorable brand preferences, but success in the marketplace often depends largely on the marketing efforts of channel partners.  And when channel partners don’t market effectively, a company’s revenues will suffer.

Offset the Rising Cost of Mail Through Postal Optimization
August 26, 2010

Co-palletization. Destination entry. Commingling. Welcome to the complex world of direct mail, where there is a lot more to getting letters out the door. If you are like most busy marketers racing from one project to the next, juggling demanding deadlines and coping with tight budgets, you haven't had time to learn the ins and outs of the different postal options for mail campaigns.

6 Things to Know About Vegetable-Based Inks
July 14, 2010

While a good deal of the focus on environmentally sustainable production processes for direct mail and other marketing materials has centered on paper, marketers also can make more eco-oriented choices when specifying inks.

Sir Speedy and PIP Campaign Selected as Finalist for an ECHO Award
July 9, 2010

Franchise Services, Inc. is pleased to announce that their printing industry brands, PIP and Sir Speedy, have been recognized by the Direct Marketing Association (DMA) as Finalists in the International ECHO Award Competition, recognized by many to be the most coveted awards in direct marketing. The results of the competition will be announced on Tuesday, October 12 during the DMA 2010 Conference & Exhibition in San Francisco. The DMA International ECHO Awards Competition honors the world's best direct marketing campaigns

Why "Customer Service" Is Not On the DM Bill of Rights
July 8, 2010

This article contains my version of the services that comprise the 2010 "Direct Marketer's Bill of Rights" — those "inalienables" that you have a right to expect from every direct marketing production vendor with whom you do business. But guess what? Customer service isn't even on the list. Read on and you'll see why.