An Internet information company seeking to boost response rates and drive traffic to its website was reluctant to use direct mail. After the campaign generated so-so results in numerous online channels, however, a direct mail test produced the highest response rates and the most stickiness of any medium they used—even for the coveted new-media generation of 18- to 35-year-olds. The moral: "Sometimes you find a role for print in the areas you least expect it."
This virtual trade show featuring the latest in marketing tools and know-how will be held on Tuesday, March 15. Xerox customers Anderson Direct Marketing, Print Three and EU Services will share their broad experience in generating cross-media campaigns via live chat.
Instead of mass producing a single document using offset lithography, variable data printing (VDP) produces a mass of customized documents via digital print technology. So, rather than getting 10,000 mail pieces with the same message, VDP enables you to print 10,000 mail pieces with the right message for each prospect.
Postage cost-cutting may be a priority for many marketing budgets this year, and there are three basic ways to do it: more efficient mail piece design, reducing mail volume and maximizing postage discounts. Here are some things to consider when trying to dial in on that first opportunity and optimize your mail piece design.
The Volly cloud-based digital mail communications platform will empower consumers to receive, view, organize and manage bills, statements, direct marketing, catalogs, coupons and other content from multiple providers using a single application. This opt-in, consumer-focused consolidation service also includes online bill paying.
USADATA, the leading provider of Marketing Data & Technology Expertise, and Printable Technologies®, Inc., a leader in web-to-print and variable data publishing technology, announced today a new partnership
Here are 6 print formats to discuss with your clients. Why? Because they continue to work (and we have the examples to demonstrate how well and a bit of the why!)
In today's economy, businesses wants to improve efficiency and cut costs in every department. This is especially true for B-to-B direct mail marketing. Paper, postage and printing are all on the rise. But how can you cut costs without sabotaging your response?
The Ballantine Corporation's latest addition to its growing collection of direct marketing reports is, “Direct Marketing Trends for 2011 – Marketing with a Technological Upgrade.”