Printing/Production

Brunch & Learn: Direct Mail Trends and Practices That Increase Response
October 29, 2013

Register for this free webinar to learn from the direct mail trends and practices that are sweeping the industry ... many of which will result in boosting your direct mail response. All of this latest marketing intelligence will come from the most extensive database of direct mail in the world.

Listen to "Siskel" (Paul Bobnak, Archivist at Who's Mailing What!), and "Ebert" (Ethan Boldt, Chief Content Officer of Direct Marketing IQ) present the relevant trends and practices that they've spotted in Who's Mailing What!  They'll give a joint 'thumbs up' for stand-out direct mail campaigns in which certain tactics are becoming a 'best practice.' They'll also debate about particular creative trends that may or may not be the right marketing move. You get to be the judge if your company or organization should test and deploy these trends and techniques in your future campaigns.

Here is some of what will be covered in the fast-moving 45 minutes:
- The innovative direct mail formats that drive response vs. the "all-show-and-no-go" variety
- Examples of superb personalization along with non-personalized mail that still manages to be relevant
- The premiums and freemiums that are trending upwards, and how to position these gifts to generate response
- Striking examples of direct mail design that get prospects to open the envelope
- Select "Grand Controls," or über-successful mailings that have been mailed for over three years and are worth studying in depth
- The great "copy drivers" on outer envelopes as well in letters and reply devices that get prospects to act

Sponsored by Who's Mailing What!

Click here to view this free webinar, today!

5 Reasons Why Print Should Be a Part of Your Marketing Mix
October 25, 2013

Oct. 22 marks the commemoration of a momentous event—one that forever changed the landscape of how business would be conducted for decades to come. On that Saturday afternoon 75 years ago in a second story apartment in Astoria, Queens, a patent attorney named Chester Carlson created the world’s first dry copy. His invention would eventually lead to the formation of Xerox Corporation. Carlson’s xerographic process is still at the heart of most office printers and copiers around the world today, dramatically impacting the way businesses operate and we communicate. It can be argued that the digital age,

The Dingley Press Acquired
October 11, 2013

The Dingley Press announced on Oct. 10 that it was re-acquired by former owner, Christopher A. Pierce. The catalog printer was purchased from The Sheridan Group, a Hunt Valley, Md.-based print, publishing services and technology provider to publishers of scholarly journals, magazines, books and catalogs.

For Shoppers, Augmented Reality to be Next Level of Instant Gratification
October 9, 2013

A wave of experiments at various companies could take consumer convenience (and impulsiveness) to new heights. ...  On Tuesday, MasterCard plans to announce a partnership with Condé Nast, the publisher of Vogue, Wired, Vanity Fair and other popular magazines, that will allow digital readers to instantly buy items described in an article or showcased in an advertisement by tapping a shopping cart icon on the page. The partnership, called ShopThis, will begin in the November tablet edition of Wired, due on Oct. 15

How the Adobe Hack Could Fuel Next Wave of Cyberattacks
October 8, 2013

Adobe has taken several steps to calm concerns among its corporate users about the loss of customer account data and critical source code to hackers. The company has begun advising enterprise customers that Adobe product users will be required to change their account password at their next login attempt. The breach does not affect users of Adobe Creative Cloud or Digital Publishing Suite—other than a password reset. Adobe will also be sending notification letters over the next two weeks to customers whose individual accounts were breached

Augmented Reality: A New Look at an Old Book
October 3, 2013

Just when you think it’s safe to say that print is dead (again), something pops up that reminds us that marketing today continues to integrate all kinds of approaches and that —ultimately—marketing is about more than the media being used. Furniture giant IKEA is trying something new—and old. They are sending out a printed catalog, which is decidedly “old school.” But it definitely has a new twist to it. Customers can use a smart phone or tablet to scan select pages from their new catalog anywhere in their home

What Happens When You Think Direct
October 1, 2013

Imagine this full-page print ad: A woman dressed in old, ill-fitting clothes stares mournfully into the camera. In her lap she holds an infant. Seated on her knee is a hollow-eyed girl in a thin dress. Like the mother, she makes eye contact with the reader, and in her eyes is a plea for help. The headline reads: "Touching Lives Every Day" Below and to the left is a paragraph of copy explaining how the organization reaches out to people in need and provides programs that can put them on the road to a better life

3 Ways to Juice Your Marketing Results Using Color
September 18, 2013

Imagine heading to a local café and ordering hot chocolate. They serve it to you in a white cup. Chances are, you won't like your drink. That's not an indication of the quality of the café or the hot chocolate, but rather the color of the cup. This conclusion is based on a study by the Polytechnic University of Valencia and the University of Oxford. The universities served hot chocolate in white, cream, red and orange cups. The drinks were identical, but volunteers claimed that the flavor was better when the drink was served in an orange or cream

2013 Holiday Marketing Survey Reveals Plans by Industry
September 4, 2013

Sixty-nine percent of marketers already began or will begin planning their holiday marketing campaigns by the end of this month, according to recent research by Experian Marketing Services. Experian asked more than 200 marketers to share their marketing plans for the holiday season. The overall results show a focus on cross-channel engagement; especially through online display, email and print advertisements. We dug deeper into the data to see if these results were consistent across industries. While we found a number of consistencies, such as the use of email and online display ads in cross-channel campaigns, we also discovered a number

Data Mining Personalizes Direct Mail
August 28, 2013

Big data is turbocharging the old-fashioned business of direct mail marketing, giving dealers the ability to pinpoint prospective customers and tailor their appeals right down to the desired monthly payment. It's a departure from the days of "spraying and praying," when dealers would use mailers to pitch sales events or cash giveaways to tens of thousands of addressees, but save the details for those who actually ventured into the showroom. ... Modern mailers can, for example, include specific offers for a new-vehicle purchase or lease that would lower the recipient's monthly payment