Direct mail persists because it works.
Following the success of the inaugural Project Peacock Print Fair, brands, agencies and corporations will have the chance to learn about the multitude of opportunities available with new print technologies, and how they can take advantage of them through Project Peacock’s partners.
Home Brewing Co. switched to digitally printed labels for its beer cans in order to strengthen creative strategies and boost savings.
Print Media Centr (PMC) is expanding Project Peacock and bringing it to intimate event spaces, around the U.S.
Healthcare marketing strategies that reflect preferences for positive customer experiences can be as much as twice as successful.
Amazon is the latest brand synonymous with digital marketing to add print marketing heavily into its mix. Google did it years ago.
Too often, we treat “marketing technology” as a synonym for “digital marketing,” but interactive print ads can some do amazing things.
Luxury buyers are a special breed, so their marketing must be, too.
Packaging isn’t personal. But new technologies allow marketers to break that pattern and get personal right on the box or wrapper.
Mr. Dog, a purveyor of quality products for dogs made in the U.S., used digital printing to enhance its packaging to create a comprehen