Healthcare marketing strategies that reflect preferences for positive customer experiences can be as much as twice as successful.
Amazon is the latest brand synonymous with digital marketing to add print marketing heavily into its mix. Google did it years ago.
Too often, we treat “marketing technology” as a synonym for “digital marketing,” but interactive print ads can some do amazing things.
Luxury buyers are a special breed, so their marketing must be, too.
Packaging isn’t personal. But new technologies allow marketers to break that pattern and get personal right on the box or wrapper.
Mr. Dog, a purveyor of quality products for dogs made in the U.S., used digital printing to enhance its packaging to create a comprehen
Brilliant: launched a print publication to showcase its full capabilities and to serve as a launch point for its recent rebranding.
Printing Industries Alliance (PIA) is pleased to announce a new initiative to serve the needs of the direct mail business, the PIA Mail
By marketing to Millennials, brands are rediscovering that print is an engagement goldmine. What’s surprising them, however, is how
The Paper & Packaging Board recently released the Pod Papers Magazine as part of its “Paper & Packaging – How Life Unfolds” campaign