Premiums/Freemiums

Brunch & Learn: Direct Mail Trends and Practices That Increase Response
October 29, 2013

Register for this free webinar to learn from the direct mail trends and practices that are sweeping the industry ... many of which will result in boosting your direct mail response. All of this latest marketing intelligence will come from the most extensive database of direct mail in the world.

Listen to "Siskel" (Paul Bobnak, Archivist at Who's Mailing What!), and "Ebert" (Ethan Boldt, Chief Content Officer of Direct Marketing IQ) present the relevant trends and practices that they've spotted in Who's Mailing What!  They'll give a joint 'thumbs up' for stand-out direct mail campaigns in which certain tactics are becoming a 'best practice.' They'll also debate about particular creative trends that may or may not be the right marketing move. You get to be the judge if your company or organization should test and deploy these trends and techniques in your future campaigns.

Here is some of what will be covered in the fast-moving 45 minutes:
- The innovative direct mail formats that drive response vs. the "all-show-and-no-go" variety
- Examples of superb personalization along with non-personalized mail that still manages to be relevant
- The premiums and freemiums that are trending upwards, and how to position these gifts to generate response
- Striking examples of direct mail design that get prospects to open the envelope
- Select "Grand Controls," or über-successful mailings that have been mailed for over three years and are worth studying in depth
- The great "copy drivers" on outer envelopes as well in letters and reply devices that get prospects to act

Sponsored by Who's Mailing What!

Click here to view this free webinar, today!

Two Cancer Charities Using Direct Mail Very Differently
October 3, 2013

The fight among fundraisers for donor dollars is real, especially among cancer charities that take many different routes to getting attention and then gifts from prospects. Take Susan G. Komen for the Cure and Memorial Sloan-Kettering Cancer Center, for example, and two of their prominent direct mail "controls."

Nonprofits That Use Premiums the Most*
July 25, 2013

Nonprofits That Use Premiums the Most* World Wildlife Fund Vietnam Veterans Memorial Fund The Arthritis Foundation National Museum of African American History and Culture National Audubon Society Women for Women International Nature Conservancy The Union of Concerned Scientists Food and Water Watch Southern Poverty Law Center * Measuring direct mail in 1Q 2013 (Who's Mailing…

Freemiums Finding Their Way in the Mailstream
July 11, 2013

Freemiums are those wonderful (or annoying, depending on your perspective as a mailer or a recipient) little free gifts inside the direct mail piece. Fundraisers have used them for decades, feeding the reciprocity urge within all prospects to give back after they themselves just received something, especially when it was free!

Relauching a Magazine With the Triple Postcard
July 11, 2013

Direct mail has always been the key marketing channel for launching or relaunching a magazine. Formerly, that meant a splashy magalog. But times have changed, as publishers don't want to invest that kind of cash — yet they also hesitate to send out the common voucher for a new title.

The Notorious Celebrity Brings In New Members
June 27, 2013

Teaser copy and photos can be a powerful 1-2 punch in nonprofit direct mail. This combo works well for the current member acquisition effort by the Union of Concerned Scientists. It's been mailed for over three years, one of the latest of over 1,500 Grand Control mailings tracked by the giant database of direct mail and email (Who's Mailing What!) The team behind the package was Mal Warwick Associates, where it was designed internally; the copywriter was Barry Cox.