Postal

PRC Chair Goldway: Five-Day Mail Delivery Awaiting Advisory Opinion
February 1, 2010

What's the status of the much-hyped five-day mail delivery proposal raised a year ago by Postmaster General John E. Potter? The Postal Regulatory Commission is waiting for the U.S. Postal Service to request an advisory opinion, says PRC chairman Ruth Goldway.

6 Ways to Survive High Postage Costs
December 1, 2009

While the U.S. Postal Service has offered a reprieve to mailers by vowing not to increase rates in 2010, many mailers are still struggling with their expenses. Rates increased earlier this year, and these increases—combined with the struggling economy—are making it a very difficult year for direct mailers. They're scrambling for new and efficient ways to keep their direct mail costs down.

4 Building Blocks to Direct Mail Done Right
November 18, 2009

The linchpin to direct mail success is having a solid strategy in place. You can’t just come up with a design and send it out blindly. You have to think about what you’re sending, who your audience is, why you’re communicating with it and what your objectives are. Sometimes, marketers skip steps along the way. Here, Melissa Anunson, senior marketing specialist at the Wisconsin Business School’s Marketing Services Department, shares her keys to a successful direct mail campaign.

Ed Note: A Big-Time Test
November 1, 2009

It's no secret that direct mail doesn't get much respect. After all, it so often gets described as "junk mail" that most folks consider anything in their mailboxes "junk" even if it contains an arts museum mailer than convinces them to join, a copy of a new publication particular to their interests, a cell phone offer that beats their present ones and menus from their local pizza shops that might come in handy for the next Sunday's football game.

4 Things to Know About Move Update Compliance
September 16, 2009

The goal of the U.S. Postal Service's Move Update program is to reduce the amount of undeliverable-as-addressed mail entering the postal system. Last year, according to The Prescott Report, 10 billion pieces of mail were undeliverable, at a cost of $1.6 billion to the USPS. Beyond the incentive of qualifying for work-sharing discounts, the agency is getting ready to add more motivation for marketers to mail to clean lists: a penalty on mailings that do not meet Move Update standards.

6 Ways to Comply With New USPS Tabbing Rules
September 2, 2009

If you haven't been spending your evenings poring over the latest rules and regulations from the United States Postal Service, you may have overlooked the latest missive on tabbing letter-sized booklets.

The Mailers Council's Robert McLean on the Pressures Faced by the U.S. Postal Service
July 22, 2009

Founded in 1988, the Mailers Council is the largest coalition of mailers and mailing associations in the U.S. Collectively, its members account for more than 70 percent of all mail, and they are primarily interested in ensuring a future for the Postal Service. With that future increasingly in peril, I spoke with Mailers Council Executive Director Robert E. McLean. He meets frequently with Postmaster General John Potter and his senior officers about mailers’ concerns, which include making sure postage remains affordable for mailers and focusing on policy issues at the highest levels. Just before this interview, he testified at a House of Representatives Postal Oversight Subcommittee hearing.

My Favorite Web Sites
July 1, 2009

In the course of story research, I spend a good deal of time on the Web every day. During my online travels, I’ve come across some wonderful resources that keep me up-to-date on terminology, the current consumer ethos and even postal rates. It recently occurred to me that you might find these sites helpful, too. In the spirit of sharing promulgated by Twitter and Facebook (but stopping short of oversharing), I open up my bookmarks list to you:

Straight Talk: Postal Service Pressured From All Sides
July 1, 2009

Founded in 1988, the Mailers Council is the largest coalition of mailers and mailing associations in the U.S. Collectively, its members account for more than 70 percent of all mail, and they are primarily interested in ensuring a future for the Postal Service. With that future increasingly in peril, I spoke with Mailers Council Executive Director Robert E. McLean. He meets frequently with Postmaster General John Potter and his senior officers about mailers' concerns, which include making sure postage remains affordable for mailers and focusing on policy issues at the highest levels. Just before this interview, he testified at a House of Representatives Postal Oversight Subcommittee hearing.