Join Who’s Mailing What’s Paul Bobnak for a look at folded self-mailers, an exciting format.
Coffee and shampoo. Or maybe caffeinated shampoo. Direct mailers can send all kinds of product samples to consumers, and he thinks they
USPS could see First Class stamp prices return to 49 cents if the full Congress votes in a measure approved in a House committee on
There are all kinds of ways to get attention in direct mail, but why not try something really off-the-wall?
After business hours on Wednesday night, a catalog association warned its members that USPS may get half of its exigency rate hike back
Lots of companies use direct mail to reward their loyal customers, but few do it as well as Omaha Steaks.
USPS wants to increase the cost to send First Class Mail Parcels on Aug. 28, as well as offer marketers six mail promotions starting on
Digital marketers have discovered that direct mail allows them to reach customers who otherwise may not know their brand.
As much as direct mail marketers hear the point hammered home that their messages always need to be relevant to their audiences, some
Lots of companies have a signature product but how many use direct mail as well as this one to show an extension that keeps it fresh?