The tactile is personal and marketing that feels personal is more likely to be trusted.
The USPS commissioned survey in 2018 found that 68% of voters believe direct mail to be the most credible source of political outreach.
Direct mail already powers marketing results that provide a high ROI for savvy brands that use the medium wisely.
Enhancing your direct mail through paper, finishing, and coatings are great, but there is one more category to discuss.
The U.S Postal Service net loss for its fiscal year was $8.8 billion, an increase in net loss of $4.9 billion compared to 2018.
The net loss totaled nearly $2.3 billion, an increase of $767 million, compared to a net loss of nearly $1.5 billion for Q3 last year.
The net loss totaled $1.5 billion, an increase in net loss of nearly $1.0 billion compared to the same quarter last year
The USPS has brought back promotions for 2019. Do you have a planned strategy to not only save money on postage, but really stand out?
USPS has a goal — by Valentine’s Day, the agency wants to show its love for innovative direct mail.