Personnel/HR/Career Management

What Is B2B Product Marketing, and Why Is It So Important?
July 6, 2020 at 9:02 am

Product marketing has been around as long as tech products have been on the market, but many business people struggle with it. They don’t have a full grasp of what B2B product marketing involves and how it can help their companies. Let’s look at some scenarios where good product marketing would be helpful.

Brand Statements: What to Say When You Don’t Know What to Say?
June 25, 2020 at 8:48 am

Right now even brands with messaging documents longer than most PhD dissertations are struggling to decide if and how to respond to current events. From COVID-19 to widespread protests tied to inequality, we’re seeing brands issue commentary on unexpected topics. Virtually all of my clients have asked about it, and it’s likely to keep coming…