Personnel/HR/Career Management

Remote Education Realities: Challenges Faced by Students, Academic Institutions – and Employers
August 17, 2020 at 8:50 am

Watching COVID-19 infection rates spread around the country – with record infection rates now predominantly in the Southern and Western Tiers – only underscores how hard a decision it is for public officials to resist science and public health experts and reopen their schools later this month. Colleges and universities, both public and private, also…

How to Get CEOs and CMOs on the Same Page
August 6, 2020 at 8:33 am

As someone who has functioned in both roles, I have insights into what makes CEOs and CMOs tick, how they communicate, what marketers can do to improve their relationship with the CMO, and how an aligned CEO and CMO can provide a competitive advantage.

The Value of Brand Communications During Chapter 11 Bankruptcy
August 5, 2020 at 8:59 am

Corporate bankruptcy does not mean a brand will become extinct or that it's time to halt all marketing and communications. Instead, a Chapter 11 filing is an opportunity for a business to restructure debt and remain in operation. A strategic approach to brand communications leading up to, during, and following a Chapter 11 filing is…

Leading With Compassion: 5 Steps to Communicate With Your Team in a Crisis
July 13, 2020 at 5:04 pm

While compassion has always been a core tenant of leadership, the global crisis has promoted it to the forefront of our hearts and minds. Whether you’re announcing plans to reopen safely, strategies to enforce equality, or a leadership transition, take these five steps to lead with compassion.

What Is B2B Product Marketing, and Why Is It So Important?
July 6, 2020 at 9:02 am

Product marketing has been around as long as tech products have been on the market, but many business people struggle with it. They don’t have a full grasp of what B2B product marketing involves and how it can help their companies. Let’s look at some scenarios where good product marketing would be helpful.

Brand Statements: What to Say When You Don’t Know What to Say?
June 25, 2020 at 8:48 am

Right now even brands with messaging documents longer than most PhD dissertations are struggling to decide if and how to respond to current events. From COVID-19 to widespread protests tied to inequality, we’re seeing brands issue commentary on unexpected topics. Virtually all of my clients have asked about it, and it’s likely to keep coming…