Personalization

6 Reasons Email Performance Is Increasing
February 27, 2018 at 8:00 am

One study finds email is one of the most popular online activities and another says the channel’s marketing performance is increasing.

Pepsi Fumbles Context of NFL Playoffs
January 24, 2018 at 8:00 am

Context and relevancy are the next big things. But even in the world of TV, brands still drop the ball — like Pepsi did in last week.