Perhaps the most sought after yet elusive component of marketing is understanding the emotional…
Artificial Intelligence is the new Wild West. As marketers organizations learn to harness its value, its potential uses are endless.
Best uses of direct mail can do everything from providing marketers with insight into improving their ROI to helping them gain consumer
How a CDP can be used to ensure accurate first-party data, consistent brand messaging, and comply with consumer GDPR.
As consumers, we can all relate to that frustrating experience when a preferred brand doesn’t seem…
Data analytics achieves personalized marketing, casting a smaller net that’s easier to control, mend and redeploy.
The key to the successful adoption of a CDP is a deep understanding of the use cases and how they apply to your organization.
With lab data, drug manufacturers can gain insight earlier in the patient journey — at the time of diagnosis — and tailor personalized
As CDPs emerge as a buzzy marketing technology, marketers need to sort out how they differ from other customer databases.