Data analytics achieves personalized marketing, casting a smaller net that’s easier to control, mend and redeploy.
The key to the successful adoption of a CDP is a deep understanding of the use cases and how they apply to your organization.
With lab data, drug manufacturers can gain insight earlier in the patient journey — at the time of diagnosis — and tailor personalized
As CDPs emerge as a buzzy marketing technology, marketers need to sort out how they differ from other customer databases.
Join panelists as they discuss what factors influence customer experience, and strategies for delivering on meaningful experiences.
Financial institution leaders surveyed for research announced on Friday by Evergage estimate they could increase revenue 14 percent if
Context and relevancy are the next big things. But even in the world of TV, brands still drop the ball — like Pepsi did in last week.
While the retail industry is at the forefront of personalization practices, the financial services business has also grown serious