Multicultural

The Group Advertising Agency Spotlight
September 1, 2015 at 1:48 pm

Target Marketing spoke with Hernan Tagliani, President and CEO of The Group Advertising (TGA), an award-winning Hispanic advertising

Marketing to Snake People: We’re Just Like You
May 28, 2015 at 6:33 pm

Don't adjust your computer screens, you read that right. And thanks to a new and hilarious browser extension for Google Chrome, you can be reading the words "Snake People" everywhere that you'd normally see "millennials." Browsing common business or news sites with it enabled really highlights the absolute absurdity that surrounds the misunderstanding of my generation.

Target Mail to Hispanic Buyers – 3.5x More Likely to Respond
July 8, 2014

"It takes an aroused man to make a chicken affectionate." Google that phrase and search results show Frank Perdue's slogan, "It takes a strong man to make a tender chicken," went horribly wrong in translation. This is part of the reason marketers may fear communicating with Hispanic consumers—because there are so many ways to get it so, so wrong. But get it right and the returns can be very rewarding. Hispanic consumers respond to direct mail solicitations about 3.5 times more often than do other U.S. consumers.

How to Target Market to Gen X
December 17, 2013

Generation X: The slackers who think reality bites and would rather flip you off than tell you why. Except now they're surprisingly affluent 40-somethings, they have not allowed their lives or (arguably) the country to fall apart, and they've acquired some surprising tastes and traits

How to Rank on China's Biggest Search Engine
August 27, 2013

Here at Econsultancy, we’ve covered the search engine Baidu on our blog before through one of our guest bloggers Eddie Choi. With around 600 million Internet users and an economy that, despite the slowdown, continues to strengthen, China represents a huge potential market for companies willing to invest there. However, there are differences in best practice between search marketing in China and for the rest of the world. To cover that, we’ve just launched the "Baidu Search Best Practice Guide" in association with China Search International. As a preview, here are four tips to whet your appetite

How Digital Behavior Differs Among Millennials, Gen Xers and Boomers
March 26, 2013

While Internet usage is nearly ubiquitous in the U.S., mobile phone and mobile Internet usage are taking a far greater role in digital activity among consumers of all ages—and uptake is poised for further growth. eMarketer estimates that overall, 75.7 percent of the population goes online at least monthly, and penetration is even higher among younger demographic groups. Among Gen Xers, 88.8 percent were monthly internet users as of December 2012. Gen Xers are also highly connected on the go, with nearly 95 percent using mobile phones, and 60.3 percent of that group using smartphones

Interaction With Social Ads: Attitudes Vary by Ethnicity
December 11, 2012

As social media continues to revolutionize the consumer-brand experience, Nielsen and NM Incite’s recent "Social Media Report 2012" shows that unique, precision-driven opportunities for advertisers to interact with consumers will continue to grow. Culturally, behaviors towards social media advertising vary. Arguably the most engaged with social advertising are Asian-American consumers, who are most likely to share, like or purchase a product after seeing an ad on a social network. Asian-Americans and Hispanics are both more likely to make any type of purchase after seeing a social ad

Marketers Ignoring African-Americans on Social Media Despite High Engagement?
November 15, 2012

Black consumers are an attractive target audience for marketers—or they should be. ... “Marketers have responded to the growing diversification of the U.S. population by increasing their spending to reach multicultural consumers,” said Bob Liodice, president and CEO of the Association of National Advertisers. “These consumers are younger, more acculturated and more tech-savvy, making the use of newer media platforms more important than ever.” ... Despite all of this, only 54 percent of US marketers are using new media tools—social media, video and mobile, among others—to target black consumers

7 Key Questions About Hispanic Marketing You Need to Address
September 18, 2012

Portada’s Annual Hispanic Advertising and Media Conference in New York City next week offers a good reason to reflect on the state of the hispanic marketing, advertising and media industries. The opportunities, challenges and key issues our sector faces are all reflected in the events agenda. Let’s take a look at seven key questions: 1. The language question: "English, Spanish or both?" is a crucial issue marketers targeting the Hispanic demographic that marketers need to learn about. Until recently, reaching out to the Hispanic demographic meant to do it in Spanish. Not anymore