We’ve talked about multichannel marketing and cross-channel marketing, but creating unified omnichannel customer experiences has mostly been the province of retailers and e-tailers. Today that’s changing, and omnichannel marketing has emerged as a main concern for marketers across all industries.
“Omnichannel” is a retail buzzword. But the omnichannel customer experience is no longer something other marketers can ignore.
We’re at the point where technology isn’t just offering new options for interacting with customers, it’s demanding new customer experience strategies. A few years ago, we would’ve talked about how an email customer is different from a catalog customer. Today, marketers must recognize those are the same customers, and they’re also the ones you’re courting […]
Check out the mini model and hear more about the multichannel campaign that delivered sales opportunities worth more than $10 million.