Omnichannel marketing is not just for retailers anymore. While the bricks-to-clicks journey is what first brought the word “omnichannel
Omnichannel marketing is not just for retailers anymore. While the bricks-to-clicks journey is what first brought the word “omnichannel” to the marketing lexicon, today’s proliferating communication technologies mean customers for just about every brand are interacting with those brands through just about every channel. In fact, according to a recent omnichannel marketing survey of Target […]
Omnichannel marketing is essential to the customer journey across all industries — not just retail.
Join panelists as they discuss what factors influence customer experience, and strategies for delivering on meaningful experiences.
Target Marketing found seven key capabilities brands will need in order to improve customer journeys via omnichannel marketing.
We’ve talked about multichannel marketing and cross-channel marketing, but creating unified omnichannel customer experiences has mostly been the province of retailers and e-tailers. Today that’s changing, and omnichannel marketing has emerged as a main concern for marketers across all industries.
“Omnichannel” is a retail buzzword. But the omnichannel customer experience is no longer something other marketers can ignore.