Let’s just call them variable data presentations, says Ron Jacobs, CEO of Jacobs & Clevenger.
For Thanksgiving, Philadelphia Cream Cheese created an campaign in the U.S. to creatively “expose” a Thanksgiving cover-up.
In this episode, Melissa looks at an out-of-home campaign for HBO’s “Watchmen” enhanced by augmented reality.
With the advent of the internet and social media, choosing the right marketing channel to distribute your message is more complicated.
To be heard in this digital age, brands must deliver consistent and relevant experiences to consumers across many different channels.
Not staying on top of the latest marketing practices and not relying on data will cost you dearly in terms of sales and revenue.
Are you ready to get more out of your direct mail campaigns? Direct mail can be enhanced by adding Informed Delivery, see how.
Augmented reality is still an emerging technology, but there is evidence that the market for AR is likely going one way: up.