HuHot Mongolian Grill has expanded far beyond its headquarters. And it expects its marketing efforts to help HuHot continue to do so.
We are in uncharted territory, much as we were in previous economic downturns and recessions.
Two case studies in optichannel marketing used by real, medium-sized businesses to increase campaign effectiveness and ROI.
Voice response is the cutting-edge marketing ingredient that can transform so-so response into star power.
As we start the new year, direct mail planning is essential. The strategies we used in 2019 need updates to be more effective in 2020.
The BRAND United Optichannel Award was created to honor brands that demonstrated excellence in a multichannel marketing campaign.
How can any business build a positive brand relationship with its consumers?
Let’s just call them variable data presentations, says Ron Jacobs, CEO of Jacobs & Clevenger.