Voice response is the cutting-edge marketing ingredient that can transform so-so response into star power.
As we start the new year, direct mail planning is essential. The strategies we used in 2019 need updates to be more effective in 2020.
The BRAND United Optichannel Award was created to honor brands that demonstrated excellence in a multichannel marketing campaign.
How can any business build a positive brand relationship with its consumers?
Let’s just call them variable data presentations, says Ron Jacobs, CEO of Jacobs & Clevenger.
For Thanksgiving, Philadelphia Cream Cheese created an campaign in the U.S. to creatively “expose” a Thanksgiving cover-up.
In this episode, Melissa looks at an out-of-home campaign for HBO’s “Watchmen” enhanced by augmented reality.
With the advent of the internet and social media, choosing the right marketing channel to distribute your message is more complicated.