Multichannel Integration

Direct Mail for the Digital Age
August 23, 2018 at 2:43 pm

LIDS, an omnichannel retailer of hats and other athletic apparel, partnered with Salesforce and its artificial intelligence-powered Einstein solution to improve the performance of its email program. Specifically, LIDS is using Einstein to help it get more accurate insight into its subscribers’ engagement and intent, and then customizing messaging for curated lists based on the […]

10 Reasons You'd Be Crazy Not to Use Direct Mail to Drive Website Traffic
April 6, 2018 at 2:35 pm

LIDS, an omnichannel retailer of hats and other athletic apparel, partnered with Salesforce and its artificial intelligence-powered Einstein solution to improve the performance of its email program. Specifically, LIDS is using Einstein to help it get more accurate insight into its subscribers’ engagement and intent, and then customizing messaging for curated lists based on the […]

Omnichannel for All
March 16, 2018 at 1:13 pm

We’re at the point where technology isn’t just offering new options for interacting with customers, it’s demanding them.