For Hotels.com, augmented reality (the process by which computer-generated imagery is combined with a user's real world background to provide a more rich, interactive experience) itself is not a campaign. Rather, it's another marketing tool—albeit, a cool one—the travel company can use to better connect with prospects and customers.
Banfield, The Pet Hospital, is a business so enamored with its 2 million four-legged patients that it capitalizes the letter "P" in "pets" on its Web site, in its e-mails—and now on its new mobile site. The Portland, Ore.-based business with locations throughout the U.S., U.K. and Mexico looked through its analytics and noticed that more than 5,000 clients of the two-legged variety were using mobile phones to access Banfield.net.
Hmm. What sounds good for dinner? Roast chicken? Apparently Lady GaGa would agree. But for many, what's more important than aligning their appetites with the quirky singer's supper choices is that all important wine pairing. Thousands of recommendations for what to sip come courtesy of the "Nat Decants" mobile application from Natalie MacLean, a sommelier and author of "Red, White and Drunk All Over."
Local coupons. Check. The ability to pay for a purchase directly from your phone. Check. Maybe a touch of augmented reality technology to add some flair. Check. These have become the staples of any sophisticated mobile marketing or sales campaign.
InfoTrends and North American Publishing Company (NAPCO) announced today the formation of an advisory board to provide industry insight for the 2010 InterACT! Conference. The event is scheduled for August 10-11, 2010 at the Crowne Plaza Chicago O'Hare in Rosemont, IL.
In light of rapidly evolving technology and changes in the way children use and access the Internet, the Federal Trade Commission is seeking public comment on the costs and benefits of an FTC rule designed to protect children online.
The Pew Research Center just released a fascinating, exhaustive (149 pages) study of millennials, ages 18 to 29. Called Millennials: Confident. Connected. Open to Change, it began in 2006 with a survey conducted in association with the PBS documentary series "Generation Next." This generation, of course, is what many direct marketers are targeting, and it's an elusive bunch. Millennials made their "passage into adulthood at the start of the new millennium" and are, overall, "confident, liberal, upbeat and open to change." Some of this flies in the face of the dour economy and indicates that most millennials believe it will improve.
Mobile marketing isn’t strictly reserved for B-to-C marketers. Business consumers and prospects are on the go often and increasingly are relying on their mobile devices to stay connected. That leaves a wide open opportunity for B-to-B marketers to take advantage of this emerging channel.
An increase in mobile opportunities, the death of the digital agency and targeted online display improvements are just three of 10 digital marketing trends Bruce Biegel discussed at a recent Direct Marketing Club of New York luncheon.