Greystripe, the leading independent mobile advertising network, and comScore have announced impressive results from a brand lift study of a recent mobile advertising campaign for Buick. The campaign was extremely successful across all metrics, including a 21 percent lift in total awareness of Buick LaCrosse and a 35 percent lift in purchase intent. 53 percent of those exposed to the campaign recalled Buick LaCrosse mobile advertising versus 4 percent in the control group. (PRWeb July 15, 2010) Read the full story at http://www.prweb.com/releases/2010/07/prweb4262954.htm
Mobile advertising is expected to quadruple over the next five years, from $313 million in spending today to more than $1.2 billion in 2015, according to ABI Research. A survey conducted by ABI Research in February found that 28 percent of mobile subscribers access the mobile Internet daily. This is a huge increase and is a powerful driver for the mobile marketing and advertising market. "The key finding is there is more money coming for mobile marketing" said Neil Strother, Kirkland, WA-based practice director at ABI. "We are in a time of growth for mobile marketing and the data I
The Colorado Rockies are launching new, fun, and interactive entertainment powered by Txtstation to enhance their fans' game day experience. Their partnership with Txtstation will continue throughout the current 2010 MLB season. Mobile in-stadium interaction will offer a PA announcement where a portion of a popular song will play and fans must guess the correct lyrics that follow. Fans will be able to interact with the video board by texting R1, R2, or R3 to 55233 to select their lyrics of choice. This feature will display voting results and content in real time
Some marketers took advantage of the previous, more lenient policies surrounding the mobile channel—simply because they could, says Alan Chapell. Now that the Federal Trade Commission is taking a closer look at consumer privacy, it's time for marketers to mend their ways in the mobile channel, says the president of Chapell & Associates, a privacy and interactive strategy consulting firm in New York City.
Leonardo Nam may have been featured in "He's Just Not That Into You," but he was sure into his role during the San Diego Asian Film Festival. Alerted through text message, about 100 festival attendees arrived to take turns sitting in a Toyota with the actor and record scenes for an online video.
For Hotels.com, augmented reality (the process by which computer-generated imagery is combined with a user's real world background to provide a more rich, interactive experience) itself is not a campaign. Rather, it's another marketing tool—albeit, a cool one—the travel company can use to better connect with prospects and customers.
Banfield, The Pet Hospital, is a business so enamored with its 2 million four-legged patients that it capitalizes the letter "P" in "pets" on its Web site, in its e-mails—and now on its new mobile site. The Portland, Ore.-based business with locations throughout the U.S., U.K. and Mexico looked through its analytics and noticed that more than 5,000 clients of the two-legged variety were using mobile phones to access Banfield.net.
Hmm. What sounds good for dinner? Roast chicken? Apparently Lady GaGa would agree. But for many, what's more important than aligning their appetites with the quirky singer's supper choices is that all important wine pairing. Thousands of recommendations for what to sip come courtesy of the "Nat Decants" mobile application from Natalie MacLean, a sommelier and author of "Red, White and Drunk All Over."
InfoTrends and North American Publishing Company (NAPCO) announced today the formation of an advisory board to provide industry insight for the 2010 InterACT! Conference. The event is scheduled for August 10-11, 2010 at the Crowne Plaza Chicago O'Hare in Rosemont, IL.
Local coupons. Check. The ability to pay for a purchase directly from your phone. Check. Maybe a touch of augmented reality technology to add some flair. Check. These have become the staples of any sophisticated mobile marketing or sales campaign.