If you think mobile marketing seems a lot like Internet marketing, think again, especially when it comes to the laws governing consumer outreach and database building in the mobile space. They're very different.
"The entire category of mobile marketing has been a hot or up and coming topic for a number of years, but it's one of those that hasn't really hit mainstream for the typical small business. I think that's about to change dramatically and here's why. Location aware phones. iPhones and just about every new phone that's coming online has GPS capabilities built in. As a phone user this is great for mapping and directions. As a marketer this means you can know where a prospect is and deliver content in very specific context."
Mobile is on the move and mobile advertising has experienced significant and dynamic growth over the past few years. Searching for more effective, powerful ways to reach consumers, marketers increasingly are embracing this rapidly emerging medium. The savviest are deploying rich multimedia mobile campaigns.
A recently released Direct Marketing Association research report, Mobile Marketing: Consumer Perspectives revealed that text messaging is the most effective means of soliciting a response to a mobile offer.
Everyone else is doing it, so why shouldn't you? Commonly known as text messaging, short message service has become so popular with consumers that it can be tempting to create an SMS program in a hurry.
A good percentage of articles that we read on mobile marketing in the U.S. focus almost entirely on why it's different here (read: more difficult). Whereas in the rest of the world mobile marketing is sexy ... hot ... the place to be, here the debate quickly descends into the chaos of carriers and operating…
"To get into mobile, the questions I'd ask myself to architect around are: 'Am I about this moment?', 'Am I about this place?' or 'Am I about connecting [with] someone who wants to be connected to?' It's got to be about one of those three things, and most of the energy that's been put into [mobile] hasn't been about those three things, which is why it hasn't taken off."
A best practice is a technique or methodology that, through experience and research, has proven to reliably lead to a desired result. Once best practices are determined, commitment is the key to ensuring success in overall adoption and support.
There are more than 240 million mobile users in the United States. Because cell phones and personal digital assistants are the modern consumer’s constant companion, mobile marketing quickly is becoming an interactive marketing channel that can complement and enhance your other marketing initiatives and communication channels.