Bar codes are getting hip. For decades, retailers and manufacturers have used these patterns of black dots, lines, and squares to encode pricing and other data onto products and supplies. Now, bar codes are gaining currency as an easy way for cell-phone users to view ads, coupons, and other information instantly.
New Arrivals documents the latest tools and technologies available to cross-channel marketers.
Mobile marketing is intriguing — and the subject of considerable exploration right now — because of its potential for intimate, timely and extremely valuable interactions with consumers.
While Generation Y Americans spend considerable time on social networks, when asked what they would least like to give up for one week, 9 percent said social networks while 26 percent said email and 26 percent said texting. These were findings from a recently released study about how Gen Y — primarily considered to be offspring of baby boomers — spend time visiting social networks, reading/writing email, texting, talking on the phone, watching TV, reading magazines and visiting non-social media sites.
Many recipients access their email messages from mobile and software-based email programs — not just web-based ones. This finding comes via a report from Pivotal Veracity, an email delivery auditing and optimization company. The report is based on results from email marketing campaigns tracked using its MailboxIQ technology.
Last week, in the first installment of this two-part series, I discussed the basics of mobile marketing, offered a few mobile marketing success stories and talked about the importance of a good mobile marketing strategy.
If you're thinking about adding text messaging to your marketing mix for the holiday season, the time is now. It takes time to plan a mobile marketing strategy, set up the technology and, most importantly, build your list. Don't wait until the fall, or you might come up short at the cash register.
The core group of young adults ages 18 to 24 send and receive just as much e-mail as they text. This was among the findings from a digital media report issued recently by Experian Marketing Services. Analyzing information across Experian’s pool of consumer data as well as its e-mail and online marketing data sources, the report uncovered several trends in consumer and business use of digital media, including:
Marketers spend a lot of time today deciding how much to spend on their future online marketing efforts. They also work to determine how their marketing efforts will factor into consumer spending patterns across product categories and demographic segments. One way to come up with a clear-cut plan is to ask yourself crucial questions, suggested Gian Fulgoni, chairman and co-founder of comScore, during a session at the Internet Retailer Conference & Exhibition in Boston this week. He offered attendees seven such questions.