How can marketers trust ad spend is going to brand-safe inventory? Well, some of the safest inventory is at the tip of your fingers.
The relationships we form with our phones are unique, shaped by our routines and by habit, by our environments and our personalities.
When brands or businesses we’ve patronized for years change products, names, offerings or merge with other brands, we often see change
Marketing a mobile app takes more than just letting friends, family and social followers know that it exists.
A few years ago, marketers might have dismissed it as a buzzword or a passing fad, but there’s no denying that in 2018, the Internet of Things (IoT) is here to stay. So what is IoT? At its essence, it’s simply the world we live in, where all things are connected to and by the Internet.