A few years ago, marketers might have dismissed it as a buzzword or a passing fad, but there’s no denying that in 2018, the Internet of Things (IoT) is here to stay. So what is IoT? At its essence, it’s simply the world we live in, where all things are connected to and by the Internet.
Who doesn’t enjoy an 18th century prisoner telling their tales of woe to you when you’re wine shopping?
Apple acquiring Shazam makes sense on the music service side, but there are also implications from an augmented reality
Savvy marketers who’ve been paying attention to trends use mobile to engage customers. A Gartner study predicted that engagement
Air Canada has lately been making bold leaps forward on mobile and artificial intelligence with applications aimed to refine the airline’s customer relationships.