Metrics

I presented at the All About Marketing Tech Virtual Conference & Expo on the topic of targeting and automation.

How long does it take for a logical, clear-headed, money-conscious, well-informed consumer to overcome inertia and move to OTT?

Advertisers need to rethink the way they build their brand assets and communication channels.

I have a love-hate relationship with KPIs. When done right, they are mission-critical to defining success and can focus the organization on the right priorities. When chosen poorly, KPIs can be disconnected with ground realities and be a constant source of frustration for team members trying to impact them.

Onboarding podcast and radio talent is an unknown for many marketers. Here’s how to do it.

Learn which Google Ads metrics are most important and what they can tell you about how to make your campaigns more successful.

Explore the strides marketers have made in their ability to take action on rich customer data with the help of new technologies.

Gone are the days of worshiping vanity marketing metrics (thankfully).

Last week, I had a dream — and in it, Karen Carpenter and I were friends. The following night, I had a similar dream.

After each campaign effort, a good database marketer is supposed to study “what worked, and what didn’t,” using attribution rules.