Metrics

Consumer Engagement, But Not Yet Marriage
August 31, 2018 at 8:00 am

How many times have we been asked (or asked ourselves) to come up with a valuation of a minute of a prospect’s time and attention, AKA

How Numbers Lead Us Astray So Easily
February 15, 2018 at 8:00 am

Frogs, fish, dogs, spiders, hyenas, chimps and others in the animal kingdom all have an innate ability for counting. But we humans are