Metrics

Gone are the days of worshiping vanity marketing metrics (thankfully).

Last week, I had a dream — and in it, Karen Carpenter and I were friends. The following night, I had a similar dream.

After each campaign effort, a good database marketer is supposed to study “what worked, and what didn’t,” using attribution rules.

If you demand your website team structure their reports like this every week, the result will be an ever-improving website.

How many times have we been asked (or asked ourselves) to come up with a valuation of a minute of a prospect’s time and attention, AKA

Today AI is used to cure medical and marketing problems. Data is the common thread. Dr.Merlin Stone, illuminates their parallel worlds.

My team often engages in client projects designed to improve marketing outcomes. Many times, clients describe their primary objective

It’s tempting to ask about whether marketing success metrics should be response rates or money. But you don’t need to ask marketers

To get your marketing viewed as a revenue center and not a cost requires the right metrics, solid sales and marketing integration, and

Many conventional marketers depict the progression from prospect to buyer as a funnel starting with impressions at the top and working