Metrics

A new report on how brands can recognize unique customers across platforms underscores how tough this job is for data-driven marketers.

I’d like to share what is working and what influencer marketing needs to do to become a trusted channel.

B2B digital marketing success isn’t always as easy to quantify, even with the measurability of digital, but it can be done.

One of the best sources of Google Ads performance-enhancing-data is Google Analytics.

I presented at the All About Marketing Tech Virtual Conference & Expo on the topic of targeting and automation.

How long does it take for a logical, clear-headed, money-conscious, well-informed consumer to overcome inertia and move to OTT?

Advertisers need to rethink the way they build their brand assets and communication channels.

I have a love-hate relationship with KPIs. When done right, they are mission-critical to defining success and can focus the organization on the right priorities. When chosen poorly, KPIs can be disconnected with ground realities and be a constant source of frustration for team members trying to impact them.

Onboarding podcast and radio talent is an unknown for many marketers. Here’s how to do it.

Learn which Google Ads metrics are most important and what they can tell you about how to make your campaigns more successful.