Mergers & Acquisitions

How to Acquire Thousands More Email Subscribers (2012 All About eMail Virtual Conference session)
November 8, 2012

Click above/below to view this webinar, originally offered as a session at the 2012 All About eMail Virtual Conference.

It is easy to acquire direct mail addresses – you just buy them. Not so with email. Ethics and law require you to get people to opt-in to your messages. This session shows you how successful marketers use 12 powerful tactics to boost email subscriber acquisition.

• Start by calculating your subscriber lifetime value

• Set a goal – double your list in the next year

• Use the plan to get internal financing

• Fix your website – the gateway to registration

• Use many of a dozen profitable tactics that will work for you.

Case studies of many corporate email programs will illustrate the tactics and success.

Click here to view this webinar.