Measurement

How Numbers Lead Us Astray So Easily
February 15, 2018 at 8:00 am

Frogs, fish, dogs, spiders, hyenas, chimps and others in the animal kingdom all have an innate ability for counting. But we humans are

Defending Your Digital Marketing Budget
September 5, 2017 at 8:00 am

It’s hard to get marketing results if you don’t have a marketing budget. Here are three ways to defend the budget you need.

Why Most ROI Models Are Wrong
June 23, 2017 at 12:10 pm

People don’t like ads. Any measurement of advertising ROI that fails to take this into account is fundamentally flawed.