Measurement

Why KPIs Lack Insight and What Marketers Can Do About It
May 14, 2019 at 8:00 am

I have a love-hate relationship with KPIs. When done right, they are mission-critical to defining success and can focus the organization on the right priorities. When chosen poorly, KPIs can be disconnected with ground realities and be a constant source of frustration for team members trying to impact them.