Marketing Automation

Automation Beating Humans at CX
August 31, 2016 at 8:00 am

What’s more important to CX? Your people or your automation? Recent evidence from the fast food sector isn’t so good for the humans.

The Marketing Technology World’s Fair
August 12, 2016 at 5:22 pm

Marketing technology (MarTech) has exploded during the past 10 years. It’s gone from a few hundred specific platforms, to thousands

MarTech Supply and Demand
August 12, 2016 at 5:12 pm

There are more MarTech products serving more needs than we ever expected.

Who’s Buying the World?
August 12, 2016 at 5:08 pm

It’s been a busy (and expensive) first half of 2016 in the MarTech space. Software companies and Web-based applications are being

Who’s Pushing the Edge?
August 12, 2016 at 5:07 pm

If they need to be reductive and name just one type of MarTech that’s getting funding these days, experts say it’s “data.”

Show Me the Money!
August 12, 2016 at 5:06 pm

While there have been a number of larger M&As occurring in the MarTech world, there seems to be even more funding provided by investors