Marketing Automation

The Marketing Technology Universe - Complete
October 2, 2016 at 11:24 pm

Big data has gone full-cycle. Quite a while ago, big data had its beginning within the realm of academic research. Niche businesses then began implementing big data after recognizing its usefulness. Next, massive companies (like Google) started commercializing big data — these large companies then spawned smaller companies. Those companies are now getting big. This all […]

Automation Beating Humans at CX
August 31, 2016 at 8:00 am

What’s more important to CX? Your people or your automation? Recent evidence from the fast food sector isn’t so good for the humans.

The Marketing Technology World’s Fair
August 12, 2016 at 5:22 pm

Marketing technology (MarTech) has exploded during the past 10 years. It’s gone from a few hundred specific platforms, to thousands

MarTech Supply and Demand
August 12, 2016 at 5:12 pm

There are more MarTech products serving more needs than we ever expected.