Marketing Automation

Buyers Guide: Marketing Automation Matrix
June 13, 2017 at 3:27 pm

When is the line crossed between email subject lines — usually in a series of autoresponders — that provoke curiosity and prompt engagement, versus those that become aggressive and look like the sender has descended into desperation? We all get a lot of email. Often, it’s a mystery how one gets on a list. But […]

Marketing Automation Matrix for E-Commerce
June 13, 2017 at 2:44 pm

When is the line crossed between email subject lines — usually in a series of autoresponders — that provoke curiosity and prompt engagement, versus those that become aggressive and look like the sender has descended into desperation? We all get a lot of email. Often, it’s a mystery how one gets on a list. But […]