"Up to 94 percent of leads turned over to sales are raw, unfiltered ... and never followed-up by sales," says Dan McDade, president of Point Clear, a Norcross, Ca.-based lead generation company. "Fewer sales reps make quota today than in 2006. Despite articles to the contrary—buyers want to be sold—and aren't."
When asked about data security, most marketers simply shrug their shoulders. It’s IT’s responsibility, right? Wrong. Database security is more than just IT’s job. If you’re a marketer, it’s high time you familiarized yourself with the steps you need to take to safeguard your precious customer and prospect information.
When Ben Jackson took the position with Voices.com in 2009, the marketplace for professional voice-over talent was still sending out batch-and-blast email campaigns to convert guest members who had free accounts to paid membership. Something had to change, knew Jackson, director of sales and marketing for the London, Ontario-based, auction-centric website.
Email is a powerful marketing tool. That said, the full benefits of email marketing are only truly realized when it's used as part of an overall marketing strategy, as opposed to a vehicle for one-off messages. Like anything powerful, email can be used for both good and … spammy ("evil" seems a mite harsh) campaigns. Make the most of your email marketing campaigns by making sure you avoid common mistakes.
Every year, nearly half of all 309 million Americans visit a new doctor. About 60 percent of those patients trust their current doctors to provide good referrals. That's where PracticePlus LLC comes in, with its prescription of physician-to-physician direct mail to drive referrals.
As any experienced B-to-B marketer knows, data quality is king. Because B-to-B prospect universes tend to be smaller and better defined than their B-to-C counterparts, identifying the right prospects and tailoring the marketing message to their needs is vital. You'd better know exactly what your ideal customers look like, where to find them, and what messaging they respond to. This means you need access to high-quality data.
With a positive, consistent brand experience so tightly linked to customer loyalty and steady revenues, marketers can no longer ignore the critical role marketing automation software plays in developing and executing highly targeted cross-channel campaigns. However, because implementing marketing automation technology is a relatively new undertaking for many organizations, there are several steps CMOs must take to encourage a smooth transition and ensure that the expected benefits are delivered as quickly as possible.
Marketing automation software can help you thrive in this challenging environment. By automating tasks at every level, the right system can reduce complexity, boost productivity, improve customer interactions, optimize operations and facilitate performance measurement to increase results. Here is a checklist of functionality your marketing automation software solutions should provide to help your organization today and well into the future.
Mt. Laurel, N.J.-based GrayHair Software recently announced the release of Select Solutions, a platform that combines cloud-based technologies, SaaS and managed services into a single solution.
Marketing Automation: Sometimes marketers just want a one-stop shop. Enter ClickSquared of Waltham, Mass., a cross-channel and e-mail marketing solution provider, and its third generation SaaS platform, Click 3G.