Marketing Automation

5 Strategies for Picking the Right Marketing Automation Tools
May 1, 2015

Selecting solutions and integrating them with your existing technologies is only half the battle. Life with marketing technology gets even more interesting once you start putting it to use. Marketers are still having trouble deploying these systems to their maximum value.

It’s Time to Own the Customer Experience
March 30, 2015

It's time for marketers to stop describing what they do as "brand management." Instead, as we see how "customer experience" and "brand" are becoming interchangeable, marketers should hold their heads high and proudly proclaim their mission is to be "customer experience management."

Video Marketing: Attract, Engage and Convert
March 18, 2015

The sight, sound, and motion that video includes makes it a powerful medium for converting visitors into prospects and buyers. A rock-solid video marketing strategy and platform will allow you to attract, engage, and convert your viewers and maximize the ROI of your video content marketing programs. This article explores how ​online video can be used as the most effective medium for marketers to promote their offerings and drive valuable engagements within their online communities and attract more visitors to your site.

4 Steps to Ensure Your Data-Driven Marketing Translates Into Sales
March 10, 2015

It's the old sales vs. marketing battle royale: The sales department thinks the marketing department is out of touch, and marketing thinks sales consists of highly paid order takers. Thankfully, tools are available to help companies align client-acquisition teams and eliminate the outdated rift between sales and marketing. However, before deploying these tools, sales and marketing teams must align together and adopt a data-driven marketing approach. By deploying a data-driven marketing program that is fully integrated into sales, companies can shift from brand-centric activities to those that are sales-centric, thereby improving sales conversion and driving revenue. Here are four steps to help your company get on the right path.

5 Steps to Better Online Customer Reviews Using Email
February 18, 2015

Email marketing, contrary to what many believe, can be an effective medium to generate quick, authentic customer reviews — when implemented wisely and deliberately. If you're a B-to-B marketer or e-commerce manager, consider these five tips to soliciting better online reviews from your customers, all via email:

3 Things Marketers Will Love on Valentine’s Day and Beyond
February 11, 2015

In 2015, we'll see some marketing trends transform into more entrenched best practices. Marketers should always have a pulse on the latest marketing tools and broader trends, especially any that help them work more efficiently, offer personalized messaging and drive social engagement. In honor of the upcoming day of professing one's love, let's take a look at three trends marketers will be swooning over in 2015.

Why Sales and Marketing Collaboration is Important in Lead Generation
December 19, 2014

Both sales and marketing teams know that they play an equally important part in achieving a common goal. Yet each department can fall into the trap of functioning like an independent entity, losing sight of the big picture and compromising the overarching task at hand.

Can You Make Technology Part of the Marketing Team?
December 1, 2014

While making an emotional connection with customers is becoming more important, most of the experts we interviewed for this article saw technology as part of the solution, not the problem. The trick is not just to have technology that works for you, but to be able to use technology as an extension of your marketing department. Can you make technology part of the marketing team?