Click below to view this webinar, originally offered as a session at 2015 Integrated Marketing Virtual Conference. Join our panel of marketing experts to discuss how technology's role in marketing is expanding, and sometimes straining, the marketer leader's responsibility for IT, including: - What are the responsibilities marketers have regarding the technology you use? -…
How today’s marketers are going beyond common practices to define target audiences even more precisely and engage them more deeply.
In the early ’70s, The Bradford Exchange’s computerized trading system helped set the company apart from its collectible-plate
B-to-B buyers are no longer nameless, faceless entities with nebulous purchasing timeframes. Instead, actual individuals are sending off signals all the time about who they are, what they want to buy and when — in the form of data that can be worked into razor-sharp predictive models, Keke Wu writes. Wu — the director of analytics at Avention, a Concord, Mass.-based real-time B-to-B data provider — wrote a post for InsideBigData.com on Thursday titled "B2B Predictive Analytics in the Big Data Era."