Marketing Automation

Prescriptive Analytics at All Stages
February 18, 2016 at 8:00 am

I don’t know who or which analytics company started it, but we often hear that “prescriptive analytics” is at the top of the analytical

Silent Movies Sell Better, Says Facebook
February 12, 2016 at 8:00 am

Imagine being in a meeting. Now imagine being bored and opening up Facebook, only to be greeted by a goat-scream video that outs you as

The Spiderman Complex - With greater power comes greater responsibility (2015 Integrated Marketing Virtual Conference Session)
July 7, 2015 at 10:54 pm

Click below to view this webinar, originally offered as a session at 2015 Integrated Marketing Virtual Conference. Join our panel of marketing experts to discuss how technology's role in marketing is expanding, and sometimes straining, the marketer leader's responsibility for IT, including: - What are the responsibilities marketers have regarding the technology you use? -…

B-to-B Predictive Modeling: Razor-Sharp Marketing
May 26, 2015

B-to-B buyers are no longer nameless, faceless entities with nebulous purchasing timeframes. Instead, actual individuals are sending off signals all the time about who they are, what they want to buy and when — in the form of data that can be worked into razor-sharp predictive models, Keke Wu writes. Wu — the director of analytics at Avention, a Concord, Mass.-based real-time B-to-B data provider — wrote a post for on Thursday titled "B2B Predictive Analytics in the Big Data Era."