Marketing Automation

The Human Touch: Evolving the AI-Driven Customer Experience
September 14, 2020 at 11:27 am

The use of AI has accelerated in the months since COVID-19 first gripped the world. With consumers seeking contactless or non-touch interfaces and AI tools expanding their capabilities, it’s clear that AI has a growing impact on customer experience and our daily lives. According to Capgemini’s new report, The Art of Customer-Centric Artificial Intelligence, more…

How to Humanize Your Marketing Forms
July 14, 2020 at 3:25 pm

The marketing automation journey often begins with a form fill, but that doesn’t mean you have to communicate like a robot. Here are some ideas to get your creative juices flowing on how you can humanize your marketing forms to improve performance.