Marketing Automation

How Optimum Healthcare IT Is Building a Tech Stack on a Budget
September 25, 2018 at 10:34 pm

No matter the size of their company, every marketer charged with building out a technology stack is inevitably limited by their allocated tech budget. No one can buy all the new shiny tools all at one time, so marketers need to make savvy tech choices – the right technology at the right time and right…

Q&A: How Will AI Help Marketers Tap Their Data Wells?
September 19, 2018 at 3:36 pm

There’s a lot of loose talk around the potential for AI to change the nature of the marketing game, but beyond the buzz it can be hard to tell exactly how marketers will be using it to improve their businesses. In a series of video Q&A’s, marketing AI practitioner and BrainTrust Insights co-founder Christopher Penn…