Marketing Automation

Q&A: How Will AI Help Marketers Tap Their Data Wells?
September 19, 2018 at 3:36 pm

There’s a lot of loose talk around the potential for AI to change the nature of the marketing game, but beyond the buzz it can be hard to tell exactly how marketers will be using it to improve their businesses. In a series of video Q&A’s, marketing AI practitioner and BrainTrust Insights co-founder Christopher Penn…

Marketing Stack From Hell
April 5, 2018 at 9:03 am

Steve Jobs thrived at balancing the complexity that drives powerful computational systems with the…

6 Reasons Email Performance Is Increasing
February 27, 2018 at 8:00 am

One study finds email is one of the most popular online activities and another says the channel’s marketing performance is increasing.