Marketing and Sales
No matter the situation, marketers should always consider their prospects’ time and attention as valuable.
In this “What Were They Thinking?” Melissa shares Bud Light’s #OpenforTakeout campaign that supports the restaurant and bar industry.
An extraordinary crisis requires an extraordinary response, and building a relevant partnership with another brand can provide that.
Amid necessary conference cancellations this spring, marketing leaders are searching for alternatives. For many, these conferences were a venue to grow networks and make valuable connections with people in the marketing community. But all is not lost.
For brands who have tapped into the fast-growing influencer marketing space, is it appropriate to move forward with business as usual?
As we all adjust to the myriad challenges posed by COVID-19, Target Marketing wants you to know we are here for you.
As a marketer, sure, increased personalization helps to reach the right audiences more effectively and cost efficiently.
Here’s why it’s so hard to be a marketer: Your success lies in how accurate your customer theory is.