Marketing and Sales

The State of Marketing Leadership 2018
June 29, 2018 at 3:10 pm

Over the past five years, the prevailing narrative has been that marketing roles changed, marketers are being asked to do more and marketing leaders are being held to more bottom-line business results. To find out if that’s really the case, Target Marketing conducted the “State of Marketing Leadership 2018” survey. Overall, 216 marketers responded in the month of April, offering unique insight into the changing roles and goals of marketing departments across the country.

7 Tips to End Marketing Team Burnout
June 20, 2018 at 2:48 pm

We asked some project managers how they keep teams motivated and on-track. Here are seven of their best tips to avoid burnout.

Top Tech Marketers Are Buying in 2018
June 20, 2018 at 9:00 am

Results from the “2018 Marketing Technology Stack Investment Trends” report show that CMOs are expanding their technology investments.