Marketing and Sales
Millennials may have more educational debt than any previous generation, but they also have disproportionate spending power.
Seasoned CMOs have all experienced it. A downturn in business and the sales EVP comes to the CMO and asks for one or more items.
Join us to learn how to target leads at various stages in the buying process.
Gone are the days of worshiping vanity marketing metrics (thankfully).
We can talk about “omnichannel marketing campaigns” and “360-degree CX,” but these are still aspirational concepts for many brands.