Marketing and Sales
Change does not want to happen. The status quo is tenacious. Change management is hard.
Modern marketing may need martech to survive, but people need to understand it.
Marketers are seemingly more open to exploring options to solve problems, lend extra support, and enhance the results of their tech.
Customer psychology helps marketers design campaigns. Emotion drives many purchases, even in B2B circles.
Food lifestyle brand Bon Appétit has developed a recipe for viral long-form video series on YouTube…
In this post, we will discuss the inputs and outputs to the CoE and what driving for excellence means, in practice.
If you run a paid circulation magazine, you know that selling subscriptions online can be a…
Marketers know the horror stories of inappropriately targeting single consumers and are more careful about how they do it now.
Unable to escape the deluge of political marketing overflowing my inbox, I’ve started wondering how the consultants justify their fees.
In this episode, Melissa celebrates the three-year anniversary of “What Were They Thinking?”