Marketing and Sales
Marketers are responsible for building, managing, and protecting corporate brands.
Forecasting the future is a dangerous but irresistible practice for observers like myself.
Bright minds often select marketing as a profession, so it fits that marketing’s brightest newcomers are called “Rising Stars.”
Marketing attribution helps determine how much credit their marketing and ad tactics deserve for driving sales and other outcomes.
CCPA entered the alphabet soup of laws for marketers to follow on New Year’s Day. But what they need to follow isn’t yet set in stone.
Twenty years ago, grocery stores had an average of 7,000 items for sale.
To help you find some focus as 2020 kicks off, consider these five marketing predictions from thought leaders across the industry.
For brands to continue to succeed in offering personalized experiences, they must uphold their responsibility to consumers.
The BRAND United Optichannel Award was created to honor brands that demonstrated excellence in a multichannel marketing campaign.
Psychology-based marketing has a lot of nooks and crannies.