Marketing and Sales

How to Build a Partner Marketing Strategy
June 8, 2020 at 8:00 am

In a competitive market, it’s easy to have an “every brand for itself” mentality, but now we could all use some additional support.

The 3-Horizon Approach to Recovery and Shaping the Next Normal
May 27, 2020 at 8:13 am

Massive changes in customer behavior and business outlook have put marketing executives on the spot for making key decisions quickly and appropriately. Responding to the new demands, marketers need to manage the crisis quickly and pragmatically, while maintaining strategy on how best to approach recovery.