Most U.S. CMOs are female, all American CMOs are raised here, less than a third have educations beyond bachelor’s degrees and they’ve w
Review the top Target Marketing articles of the past week, including “The Marketing Technology Buying Process” research report.
Quick quiz: Which generation is huge in size, interested in experiences, loves to travel, owns digital devices and is active in social
Travel and Tourism generated 1 in 10 of the world’s jobs in 2016 as the sector grew by 3.3 percent, outpacing the global economy for
Most U.S. CMOs are female, all American CMOs are raised here, less than a third have educations beyond bachelor’s degrees and they’ve worked at the companies five years before they spearhead marketing efforts, according to research released today by Act-On Software. The “CMO Index Report” also compares and contrasts U.S. CMOs with those from the […]
The biggest takeaway in overall budget trends when we compare 2017 to 2016 is that the big picture hasn’t really changed at all.
When we look at whether companies are spending their money on acquisition or retention, the trend is clear and aggressive.