You’ll never obtain 100% objective results from your consumer research. There will always be some trace presence of bias.
Marketers know the horror stories of inappropriately targeting single consumers and are more careful about how they do it now.
Digital marketers see future lifetime value is always bigger when you’re going to live another 50 to 70 years.
Negativity in marketing sometimes gets a bad rap in an industry that rightly values proactive methods.
Target Marketing’s “2019 Budget Survey” surveyed marketers about budget plans. Here are 3 things you need to know for your 2019 budget.
Learn how behavioral science can be used in marketing and market research to understand the true drivers of consumer behavior.