Watching COVID-19 infection rates spread around the country – with record infection rates now predominantly in the Southern and Western Tiers – only underscores how hard a decision it is for public officials to resist science and public health experts and reopen their schools later this month. Colleges and universities, both public and private, also…
A new report on how brands can recognize unique customers across platforms underscores how tough this job is for data-driven marketers.
Learn why personalization at scale can help marketers effectively build relationships, driving revenue growth and customer loyalty.
We are well into Q2, and the pandemic – and economy shutdown – is having a detrimental impact on U.S. marketing spend. How much so?
If you’re a marketing creative, don’t let the researchers have all the insights. Step up your understanding of human behavior.
How to improve customer experience by analyzing their behavior, engaging them, determining their intent, and segmenting them.
Recent consumer research from Pew Research Center shows we have some work to do persuading consumers to let us use data about them.
With the advent of the internet and social media, choosing the right marketing channel to distribute your message is more complicated.
There’s a lot of research covering how specific personalization tactics have driven return on…