Learn why personalization at scale can help marketers effectively build relationships, driving revenue growth and customer loyalty.
We are well into Q2, and the pandemic – and economy shutdown – is having a detrimental impact on U.S. marketing spend. How much so?
If you’re a marketing creative, don’t let the researchers have all the insights. Step up your understanding of human behavior.
How to improve customer experience by analyzing their behavior, engaging them, determining their intent, and segmenting them.
Recent consumer research from Pew Research Center shows we have some work to do persuading consumers to let us use data about them.
With the advent of the internet and social media, choosing the right marketing channel to distribute your message is more complicated.
There’s a lot of research covering how specific personalization tactics have driven return on…
Employee engagement can be a tough gig, but companies make it a lot harder than it has to be.
You’ll never obtain 100% objective results from your consumer research. There will always be some trace presence of bias.