Recent consumer research from Pew Research Center shows we have some work to do persuading consumers to let us use data about them.
With the advent of the internet and social media, choosing the right marketing channel to distribute your message is more complicated.
There’s a lot of research covering how specific personalization tactics have driven return on…
Employee engagement can be a tough gig, but companies make it a lot harder than it has to be.
You’ll never obtain 100% objective results from your consumer research. There will always be some trace presence of bias.
Marketers know the horror stories of inappropriately targeting single consumers and are more careful about how they do it now.
Digital marketers see future lifetime value is always bigger when you’re going to live another 50 to 70 years.
Negativity in marketing sometimes gets a bad rap in an industry that rightly values proactive methods.