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Chatbots: A Marketer’s New Best Friend
September 26, 2016 at 8:00 am

What once seemed possible only in science fiction is slowly becoming a reality: robots and artificial intelligence (AI) are moving into

How to Personalize Customer Journeys With Predictive Analytics
May 22, 2015

Personalization is a means to an end — relevant, timely customer experiences that increase sales and customer retention. This article looks at an important area you may not have considered yet — personalizing live customer journeys as they unfold in real-time, making decisions about which customers you should be talking to live, and selecting the right people with the right skills to talk to them.