Customers these days demand quick interaction via the channel of their choice. But how can companies transform their businesses to become centers of customer experience (CX) excellence when there are so many moving parts and uncomfortable levels of economic uncertainty? The answer is – they can’t afford not to.
This “new normal” has changed the way we act and the things we believe, including what we will do in the future to support our local economies and the brands we care about. How do we, as marketers, adjust to these changes? I think, as always, we need to first revisit the buying persona.
It’s important to implement chatbots intentionally to make a strong communication impact and support consumers in times of uncertainty.
In the digital world we live in today, there’s just no substitute for the face-to-face interactions trade shows provide. In fact, for
Personalization is a means to an end — relevant, timely customer experiences that increase sales and customer retention. This article looks at an important area you may not have considered yet — personalizing live customer journeys as they unfold in real-time, making decisions about which customers you should be talking to live, and selecting the right people with the right skills to talk to them.