Most marketers see email as a critical revenue generator, or at least as an effective way to engage their customers over time. As such, some think the bigger their email list is, the better. After all, each email sent represents potential income. While growth is important, it's also crucial to consider the damage a big, unengaged list can do to your brand's email reputation.
The email subject line had so many things wrong with it that I just had to investigate further. "Advertising to ladies is easier then (sic) you thought." The offer was for an email list (I think—the email itself was so poorly designed it was hard to tell) but the term "ladies" felt offensive somehow. Perhaps the problem was in my head
Marketers continue to struggle to effectively reach seniors online. They are up against a fierce battle as studies show that many consumers over the age of 65 prefer offline communications and transactions. Yet, there's a growing population that favors the online space. In this omnichannel world, marketers must learn to segment seniors to respond to their individual needs. Here are six key insights to help build your engagement strategy.
The most reliable and scalable approach to finding new B-to-B customers is outbound communications, whether by mail, phone or email, to potential prospects, using rented or purchased lists. B-to-B marketers typically select targets from prospecting lists based on such traditional variables as industry, company size and job role, or title. But new research indicates that B-to-B prospecting data is much more detailed these days, and includes a plethora of variables to choose from
Segmentation is also one of the most powerful and often under-utilized features of email automation applications. Though automation makes the process simpler, many marketers are put off by overhead in the form of upfront work required to develop and deploy rules and testing scenarios that result in more effective targeting and conversion. Should they bother?
Click above/below to view this webinar, originally offered as a session at the 2013 All About eMail Virtual Conference & Expo.
Acquisition email may be the "dirty word" of the industry, but everyone is doing it. In fact, email acquisition is a far higher priority for many businesses today than than social media, mobile marketing, or many other new technologies in the digital space. However, there are are some good ways to do email acquisition, and some bad.
In this session, real marketers will talk about the pros and cons of the email acquisition tactics they use, such as email lists; collecting email addresses at point of sale (such as via receipts, asking consumers to join a loyalty program, or event sign up sheets); via pop-up windows or opt-in boxes online; or via social media conversion.
Click here to view this webinar.
Reach Marketing LLC announced today that Greg Grdodian has been named its Chief Executive Officer. Greg brings 18 years of management experience, technical and creative conceptualization and inventive direct marketing strategies to Reach Marketing. "Greg's rare blend of intellect, tireless work ethic, knowledge, experience and management credentials will continue to drive Reach and its clients…
Most companies focus their time and energy on building their email marketing list—as well they should. But it’s not enough just to build a list—you also need to maintain it. This means: Letting subscribers manage their preferences (or opt-out if they wish), and proactively cleaning and culling inactive subscribers. Email subscription centers: One of the best ways to manage your list—and simultaneously establish trust with your audience—is to allow them to take control of the communications they receive. By law, you need to allow subscribers to opt-out
Email marketing has become a vital tool for direct marketers. But if you want to expand your email reach by renting and emailing a permission-based email list, you need to understand the complete measurement process to maximize profitability. If you don't thoughtfully run the numbers, especially when renting a list of unproven email addresses, your dream of profits can be quickly dashed.
While delivering an email seems like a simple task, all marketers know that nothing is ever as easy as it looks. We like to think that our subscribers are eagerly awaiting our messages with bated breath … Alas, this is not the case. Not only do a fair number delete the email upon arrival, a large number of subscribers may not even receive our messages. On average, 2 percent of contact data goes bad each month. That means a quarter of your email list will go bad over the course of a year