Bruce Biegel will present findings from Winterberry Group’s research “Going Global: The Cross-Border Audience Opportunity.”
In this session, marketers will learn about the landscape of current data industry and marketers’ perspectives and more.
Attend this session to hear how to skip the sinning and land a spot in marketing heaven!
Back in the day of direct mail, nearly all marketers had seed names on their lists in order to monitor the delivery time of mailed campaigns, as well as how authorized partners were using their list. Today, the only group I consistently hear speak of seed names are list vendors
Everyone who uses direct mail needs to know this. If shouting it from the top of a mountain would help, I'd do it. But writing this article seems more effective. Here's the deal: Your mailing list is the most important part of your direct mail campaign. "Really?" You say. "Surely it's the design ... or the copywriting?" No. It's the mailing list. And here's why
Learn how you can use evolved email marketing strategies like behavior-based email triggers, interactive features & responsive design.
If something doesn't make money, then it doesn't make sense. Email marketers are often underappreciated (and underpaid) because they don't effectively connect the dots for executives on the true ROI of their marketing efforts. Jeff Rohr's proposed solution is to change the conversation by adjusting the way marketers view what they contribute. In sum, stop telling people you build email lists and start telling them you're building proprietary assets that are exclusive to your company
Everyone knows nowadays that the more information you have on your customers/prospects, the better you can tailor your message. Well, in many cases companies do not have that much information about people. So, what can you do to gather more information?
In searching for journalists and editors who should be made aware of "Write Everything Right!" I traveled the globe. Using my desktop computer this past winter, I set out on a huge journey. In the grand tradition of Richard Viguerie I visited the virtual newsrooms of every English-language newspaper in the world along with a slew of magazines. About half of them welcomed me warmly, such as the Kansans at the Hutchinson News.