Sowing Seeds
July 28, 2014

Back in the day of direct mail, nearly all marketers had seed names on their lists in order to monitor the delivery time of mailed campaigns, as well as how authorized partners were using their list. Today, the only group I consistently hear speak of seed names are list vendors

Mailing List Survival Guide
July 23, 2014

Everyone who uses direct mail needs to know this. If shouting it from the top of a mountain would help, I'd do it. But writing this article seems more effective. Here's the deal: Your mailing list is the most important part of your direct mail campaign. "Really?" You say. "Surely it's the design ... or the copywriting?" No. It's the mailing list. And here's why

Stop Building Lists, Start Building Assets
June 18, 2014

If something doesn't make money, then it doesn't make sense. Email marketers are often underappreciated (and underpaid) because they don't effectively connect the dots for executives on the true ROI of their marketing efforts. Jeff Rohr's proposed solution is to change the conversation by adjusting the way marketers view what they contribute. In sum, stop telling people you build email lists and start telling them you're building proprietary assets that are exclusive to your company

How Can You Get More Out of Your Direct Mail List?
June 3, 2014

Everyone knows nowadays that the more information you have on your customers/prospects, the better you can tailor your message. Well, in many cases companies do not have that much information about people. So, what can you do to gather more information?

The Direct Marketing Industry’s Assault on First Amendment Rights
April 8, 2014

In searching for journalists and editors who should be made aware of "Write Everything Right!" I traveled the globe. Using my desktop computer this past winter, I set out on a huge journey. In the grand tradition of Richard Viguerie I visited the virtual newsrooms of every English-language newspaper in the world along with a slew of magazines. About half of them welcomed me warmly, such as the Kansans at the Hutchinson News.

Penton Launches 'SmartReach' Marketing Data to Enhance Audience File
April 1, 2014

Penton, a leading professional information services company, today formally announced that it has formed Penton SmartReach, a division focusing exclusively on the development, management and delivery of targeted data and subscriber information to help direct marketers identify, reach and activate more prospects and generate more effective leads. The database has 16 million business-to-business records, representing 7.8 million unique businesses.

Direct Marketing Day @ Your Desk Virtual Conference & Expo 2014
March 13, 2014

The teams at Direct Marketing IQ and Target Marketing are proud to offer the 2014 Direct Marketing Day @ Your Desk Virtual Conference & Expo, now available on-demand until 6/17/14.

Click here today to check it out:

As in years past, sessions explore direct marketing best practices, trends and case studies. The focus is how you can make the most of your direct marketing efforts in the upcoming year.

Ruth Stevens, eMarketing Strategy Consultant; Brian Kurtz, Vice President of Boardroom Inc.; and Ted Grigg, Direct Marketing Consultant and Strategist at DMCG, LLC, among many others.

Session topics include:
*Responsive Design for Today's Mobile & Tablet World
*Headlines, Calls-to-Actions & Teasers that Make Money
*Direct Mail Formats That Work
*The Building Blocks of B-to-B Content Marketing
*Lead Generation Strategies That Succeed

And many more!