Given the popularity of time capsule apps like Timehop, marketers should consider incorporating a similar concept into email campaigns.
On Thursday, Aug. 15, Target Marketing hosted the Integrated Marketing Virtual Conference — a day of live sessions for marketers.
In this rapid-fire webinar, hear tips on how to use just a few, simple data points to leverage some BIG results.
In Dec. 2014, I wrote a column titled "Confessions of a Museum Nut" describing my experiences having New York's Whitney Museum of American Art as a client. The relationship ended badly. The client came up with the idea this bastion of Pop/Op Art—and 21,000 other assorted works—would be a ducky place for young parents to bring their kids.
Sometimes, you just don't have the time to travel to a massive conference of speakers and fellow marketers. Luckily, last Thursday Target Marketing and Direct Marketing IQ hosted Direct Marketing Day @ Your Desk 2015—a virtual show that marketers worldwide could enjoy from the comfort of their own offices.
For years, email marketers have relied on a metric that was thought to be a rock-solid indicator of two things: That the number of clicks or opens could be translated as a measure of engagement, and that by pruning dead subscribers from a list, and thereby increasing your engagement, your reputation with ISPs would be increased. However, Dela Quist—the CEO of London-based email marketing agency AlchemyWorx—shook up the email marketing world, as reported by Ken Magill this week, by challenging the long-held doctrine of not emailing to inactive subscribers.