In this rapid-fire webinar, hear tips on how to use just a few, simple data points to leverage some BIG results.
In Dec. 2014, I wrote a column titled "Confessions of a Museum Nut" describing my experiences having New York's Whitney Museum of American Art as a client. The relationship ended badly. The client came up with the idea this bastion of Pop/Op Art—and 21,000 other assorted works—would be a ducky place for young parents to bring their kids.
Sometimes, you just don't have the time to travel to a massive conference of speakers and fellow marketers. Luckily, last Thursday Target Marketing and Direct Marketing IQ hosted Direct Marketing Day @ Your Desk 2015—a virtual show that marketers worldwide could enjoy from the comfort of their own offices.
For years, email marketers have relied on a metric that was thought to be a rock-solid indicator of two things: That the number of clicks or opens could be translated as a measure of engagement, and that by pruning dead subscribers from a list, and thereby increasing your engagement, your reputation with ISPs would be increased. However, Dela Quist—the CEO of London-based email marketing agency AlchemyWorx—shook up the email marketing world, as reported by Ken Magill this week, by challenging the long-held doctrine of not emailing to inactive subscribers.
EMARKETING + COMMERCE & TARGET MARKETING ANNOUNCE 7TH ANNUAL VIRTUAL CONFERENCE & EXPO
The teams at eM+C and Target Marketing are proud to present the 2014 All About eMail Virtual Conference & Expo, now available on-demand until 2/17/15.
Click here to learn more/access for FREE.
As in years past, this online event explores tips, tools and best practices in email marketing, along with the latest email trends and case studies for marketers.
The event features marketing masterminds such as Shar VanBoskirk, VP, Principal Analyst serving Marketing Leadership Professionals, Forrester; Jessica Higgins, VP, Creative Director, BrightWave; Liz Ryan, President, Relish Tray Media; Pat Friesen, Direct Marketing Writer/Copywriter/ Creative Strategist, Pat Friesen & Company; Cyndie Shaffstall, Founder, Spider Trainers; Jeanne Jennings, Vice President, Global Strategic Services, Alchemy Worx; Bob Bly, Copywriter/Internet Marketing Strategist; and MORE.
Session topics include:
- The Next Frontier of Email Marketing (presented by Forrester)
- Email in a Smartphone World
- Email Acquisition
- Perfecting Your From Lines, Subject Lines and Pre-Header Text
- Spam Standards, Enforcement and Legal Requirements in the US and Abroad (Especially Canada)
- Cadence: Email Rhythms to Nurture Prospects and Keep Customers
- The intersection of email and content marketing
- Top Email Triggers, Retargeting and Automation Tactics
Click here for more info on what the show has to offer, and check it out! http://virtualshow.emarketingandcommerce.com/register/?source=004
Contact: Alexis Henderson, Director of eLearning, email@example.com
Bruce Biegel will present findings from Winterberry Group’s research “Going Global: The Cross-Border Audience Opportunity.”
In this session, marketers will learn about the landscape of current data industry and marketers’ perspectives and more.
Attend this session to hear how to skip the sinning and land a spot in marketing heaven!