Direct Mail for Nonprofit Fundraising
October 1, 2015 at 8:00 am

One of the most common industries to use direct mail is the nonprofit sector. With the economic hard times, many nonprofits have …

How to Prove Your Marketing Works
April 21, 2015

Learn to use market research, sales data, and engagement scores to get a 360 view of your marketing communications’ effectiveness.

If You Can’t Test, Don’t Invest
April 21, 2015

In Dec. 2014, I wrote a column titled "Confessions of a Museum Nut" describing my experiences having New York's Whitney Museum of American Art as a client. The relationship ended badly. The client came up with the idea this bastion of Pop/Op Art—and 21,000 other assorted works—would be a ducky place for young parents to bring their kids.

Top 5 Tweets From #DMDay15
March 16, 2015

Sometimes, you just don't have the time to travel to a massive conference of speakers and fellow marketers. Luckily, last Thursday Target Marketing and Direct Marketing IQ hosted Direct Marketing Day @ Your Desk 2015—a virtual show that marketers worldwide could enjoy from the comfort of their own offices.

That Does Not Mean What You Think It Means: Are Email Clicks Worthless?
February 19, 2015

For years, email marketers have relied on a metric that was thought to be a rock-solid indicator of two things: That the number of clicks or opens could be translated as a measure of engagement, and that by pruning dead subscribers from a list, and thereby increasing your engagement, your reputation with ISPs would be increased. However, Dela Quist—the CEO of London-based email marketing agency AlchemyWorx—shook up the email marketing world, as reported by Ken Magill this week, by challenging the long-held doctrine of not emailing to inactive subscribers.

The Sony Hack Wake-up Call
January 13, 2015

The late Victor Kiam—CEO of Remington shavers—was a client of mine. A favorite expression of his was "cheapsy-weepsy." Cheapsy-weepsy describes corporate America.

All About eMail Virtual Conference & Expo 2014
November 13, 2014

The teams at eM+C and Target Marketing are proud to present the 2014 All About eMail Virtual Conference & Expo, now available on-demand until 2/17/15.
Click here to learn more/access for FREE.
As in years past, this online event explores tips, tools and best practices in email marketing, along with the latest email trends and case studies for marketers.
The event features marketing masterminds such as Shar VanBoskirk, VP, Principal Analyst serving Marketing Leadership Professionals, Forrester; Jessica Higgins, VP, Creative Director, BrightWave; Liz Ryan, President, Relish Tray Media; Pat Friesen, Direct Marketing Writer/Copywriter/ Creative Strategist, Pat Friesen & Company; Cyndie Shaffstall, Founder, Spider Trainers; Jeanne Jennings, Vice President, Global Strategic Services, Alchemy Worx; Bob Bly, Copywriter/Internet Marketing Strategist; and MORE.
Session topics include:
- The Next Frontier of Email Marketing (presented by Forrester)
- Email in a Smartphone World
- Email Acquisition
- Perfecting Your From Lines, Subject Lines and Pre-Header Text
- Spam Standards, Enforcement and Legal Requirements in the US and Abroad (Especially Canada)
- Cadence: Email Rhythms to Nurture Prospects and Keep Customers
- The intersection of email and content marketing
- Top Email Triggers, Retargeting and Automation Tactics

Click here for more info on what the show has to offer, and check it out!

Contact:  Alexis Henderson, Director of eLearning,