Direct Mail for Nonprofit Fundraising
October 1, 2015 at 8:00 am

One of the most common industries to use direct mail is the nonprofit sector. With the economic hard times, many nonprofits have …

If You Can’t Test, Don’t Invest
April 21, 2015

In Dec. 2014, I wrote a column titled "Confessions of a Museum Nut" describing my experiences having New York's Whitney Museum of American Art as a client. The relationship ended badly. The client came up with the idea this bastion of Pop/Op Art—and 21,000 other assorted works—would be a ducky place for young parents to bring their kids.

How to Prove Your Marketing Works
April 21, 2015

Learn to use market research, sales data, and engagement scores to get a 360 view of your marketing communications’ effectiveness.

Top 5 Tweets From #DMDay15
March 16, 2015

Sometimes, you just don't have the time to travel to a massive conference of speakers and fellow marketers. Luckily, last Thursday Target Marketing and Direct Marketing IQ hosted Direct Marketing Day @ Your Desk 2015—a virtual show that marketers worldwide could enjoy from the comfort of their own offices.