How Often Should You Mail Prospects?
October 31, 2016 at 12:48 pm

The debate rages on: Is it better to license a business list database with the most comprehensive coverage or to prioritize quality? Is the best database really the one with the most records? Good questions. Some database providers focus primarily on quantity, assuming that more data is more value. Others may not capture all businesses, […]

Facebook Tool Cures Ad Blocking?
August 11, 2016 at 8:00 am

Facebook says there are such things as “bad ads,” even from brands that pay Facebook to show them. And Facebook has a way to fix that,