We in the data marketing business love to test — at least, we should. And what we should test for is new data categories.
We talked about five types of prospecting lists in the last post; now, we will discuss analytics for profiling and modeling lists.
Direct mail is a great way to reach targeted prospects to turn them into customers, but how do you select the right prospects?
Your direct mail list targeting is extremely important. The better you target the right people, the better your response rate will be.
How can you make sure you are getting the best business database?
The U.S. data privacy revolution began with the recently approved California Consumer Privacy Act of 2018 (CCPA), which impacts the
Marty Sass, a pioneering list broker and direct marketer, passed away on July 24 in Boca Raton, Fla. He was 90.