How Often Should You Mail Prospects?
October 31, 2016 at 12:48 pm

Your direct mail list targeting is extremely important. The better you are able to target the right people, the better your response rate will be. There are some new technologies out there that can help you better define your targeting by adding attitudinal data. What is attitudinal data? It is the attitudes, preferences, motivations and […]

Facebook Tool Cures Ad Blocking?
August 11, 2016 at 8:00 am

Facebook says there are such things as “bad ads,” even from brands that pay Facebook to show them. And Facebook has a way to fix that,