How can you make sure you are getting the best business database?
The U.S. data privacy revolution began with the recently approved California Consumer Privacy Act of 2018 (CCPA), which impacts the
The debate rages on: Is it better to license a business list database with the most comprehensive coverage or to prioritize quality? Is the best database really the one with the most records? Good questions. Some database providers focus primarily on quantity, assuming that more data is more value. Others may not capture all businesses, […]
Marty Sass, a pioneering list broker and direct marketer, passed away on July 24 in Boca Raton, Fla. He was 90.
Business marketers always complain about their data. But our latest study shows prospecting data is over 90% surprisingly accurate.