Each year, Jan. 28 is known as “Data Privacy Day” in the United States and globally — also Data Protection Day in other jurisdictions.
This summer — this “nutritional” label for commercially available audience data will be ready for marketplace use.
We in the data marketing business love to test — at least, we should. And what we should test for is new data categories.
We talked about five types of prospecting lists in the last post; now, we will discuss analytics for profiling and modeling lists.
Direct mail is a great way to reach targeted prospects to turn them into customers, but how do you select the right prospects?
Your direct mail list targeting is extremely important. The better you target the right people, the better your response rate will be.
How can you make sure you are getting the best business database?
The U.S. data privacy revolution began with the recently approved California Consumer Privacy Act of 2018 (CCPA), which impacts the